Picture Play Magazine (Mar-Jul 1929)

Advertising Section 111 At any rate, tone is now making the way easy for the talking picture. It will bring to the small towns many of the biggest Broadway musical hits. "The Desert Song," "Rio Rita," "Show Boat," "Hit the Deck," and others, are to arrive in the near future. Many of the older favorites, even to Gilbert and Sullivan operettas, like "Pinafore," "The Mikado," and "The Pirates of Penzance," are to be done. Mostly, though, the musical films will be of the specially written type, like "Innocents of Paris," in which Maurice Chevalier is starred ; "Close Harmony," featuring Buddy Rogers and Nancy Carroll; "Shoestring," with Carlotta King, Joe E. Brown, and Sally O'Neil, who sings a little; and others. Every company will doubtless have a "Follies," such as the "Movietone Follies," now being made by Fox, which promises to be a big feature of the year. Six good songs are the requirements to put such a music picture over, it is generally contended, and it has to have a stronger story than the average music show of the stage. It must also have a spectacle. The musical numbers are generally most successful if they are closely linked with the sentiment or the action of the play. And they have to be either very peppy, or very heart-touching. So you see in this new form of entertainment, the screen won't be likely to borrow so much from its older brother, the stage. And that's what makes the sound picture a brand-new type of entertainment. His Face Is His Misfortune Continued from page 54 Among their circle of friends are Corinne Griffith and Walter Morosco, Fred Niblo and Enid Bennett, Rex Ingram and Alice Terry. Ricardo rather thinks he would like to live in Europe, having acquired a taste for it during his visit there when he made a picture in the Ingram studio at Nice. Small wonder that it grates more than a little on Ricardo's nerves that, himself the antithesis of the sheik, he is eternally called upon to portray one. Since the gods of the cinema are as inconsistent in their maledictions as in their benedictions, it is quite possible that some approaching day may see Ricardo freed of his professional shackles and his talents employed in more intelligent roles. And in the meantime let it suffice that he is, anyway, a very nice young man. WIN AIRPLANE «4S7450(>cash/ ^XJ^L^SKJAJXJ IF YOU PREFER / PUZZLE FANS! Last year we awarded to over 800 people automobiles and other valuable prizes, and in nest few months will award between 300 and 400 more prizes through our puzzles just to advertise and expand our business 1 Mrs. John Gillies, Mrs. Nellie C. Walters. Miss Leola Markus, C. F. Weiting, Charles Vogtmann, J. C. Long. A. F. Holt, each won automobiles or cash prizes from $600.00 to $3,500.00 through our last puzzles. We spend over $150,000.00 on these offers each year. Here's a big new one for you. Here are ten pictures of the 1929 90-h. p Waco Airplane which, together with free flying instruction, we are giving free in our "friendship campaign." (You can have the cash, if you prefer. Decide after you are announced as winner.) No, these pictures are not all alike, even though they look alike. The difference may be in the markings on the wings, bodies or tails of the airplanes. Only two airplanes are exactly alike. Can you find them? Just send the two numbers of the twin airplanes on a post card or letter — today. Certificate tor $509.00 to Agd to Largest Prize Sent at Once as Below iS You Fict«3 Twin AirgtBanes Quick action! Find the twin airplanes and we will send, as soon as correct answer is received. Certificate for $500.00 to add to first Grand Prize, if you are prompt and win first prize, or a total of $4,245.00 (cash if preferred) and directions for getting combined prize. First Grand Prize is a brand new Waco Airplane and actual flying instructions by experienced air mail pilots, all fully paid for by us. Twenty-four other prizes, valued as high as $1,000.00 and including five other free aviation courses. In case of ties, duplicate prizes will be paid to persons tying. NO MORE PUZZLES TO SOLVE. No cost or obligation. Nothing to buy, now, later or ever. Just send the numbers of the twin airplanes in a letter or on a post card. That's all. Send no money but BE PROMPT. RENO, Room 25, 54 W. ILLINOIS ST. , CHICAGO, ILL. Patent and Profit by Your Inventions and Register Your Trade Marks For Full Information Address LESTER L. SARGENT Registered Patent Attorney 1115 K Street, N. W., Washington, D. C. DO YOU REALLY KNOW WHAT HAPPENS l^UDIE? Amazing, startling FACTS that Science has actually discovered and PROVEN about AFTER-DEATH and LOVED ONES gone BEYOND sent for 10c in stamps. Pioneer Press, Dept. 142 Hollywood, Calif. 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