Picture Play Magazine (Mar-Jul 1929)

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"At home after November first — " Each year thousands upon thousands of those neat, white envelopes find their way through the mails. You know what they are before you open them ... an inner envelope, and a trim card — "Mr. and Mrs. So-and-so announce the marriage of their daughter" — and another card — "At home after November 1st, at 101 Moonlight Ave." Every one means a new home initiated, a new family begun ... a new set of problems faced by "two-who-areone." They've many a question to settle, and many a thing to buy. Furniture, kitchenware, linen and china — silverware, cereals, meat and potatoes . . . Familiar names will pass their lips as they buy — easily, naturally. Advertised products, quality merchandise . . . reliable . . . dependable. They've known them all their lives. But now they'll begin to read the advertisements in earnest — -comparing values, budgeting expenses, choosing this, rejecting that, reserving the other till hubby gets his raise. They'll manage, all right — with the advertisements to help them. Make it a habit to read the advertisements regularly. The days of helter-skelter selection and blindfolded buying are over. For the sake of time, economy and convenience, have your mind made up when you start out to buy. Regular reading of the advertisements is one of the essentials of good housekeeping.