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GENUINE PERFECT CUT
You Save 35%
when you buy from us
and
We import diamonds direct from the European cutters and
No middlemen's profits included in our sensational low import price of $97.50
These diamonds are genuine perfect cut and of the richest brilliancy. Retail value of these diamonds is $150.00 per carat.
YOUR ORDER SHIPPED FOR YOUR FREE EXAMINATION
Here's the popular BaschPlan. Select any article from our catalog or from this page. We will then ship for your free inspection — entirely at our expense and risk — without obligating you in any way to buy unless you wish to.
If you don't say that the article we send you is the greatest value you have ever seen simply return it at our expense.
A Written Legal Money-Back Guarantee For You!
It protects you against loss or disappointment. It is a written contract to fund in c*.h the full ■f price paid less 10ft Jr\ should you for any ■kftf i reason wish to return your diamond at anytime within a year. Also allows
at any
time. Contains a written statement of carat weight, quality and value of the diamond.
"See that your diamond is Ba»ch guaranteed."
Buy Diamonds
BY THE
Carat Weight
You cannot compare prices and values where the diamond is priced by the piece! All jewelers buy by the carat weight, therefore demand equal protection when
you buy! It is the only honest way to sell and the right way to buy. Basch has sold diamondsby carat weight for 38 years.
Beautiful Basch De Luxe Diamond Book— FREE!
We will forward you postpaid, a copy of this beautiful, costly book upon receipt of
The Popular New Friendship Bracelet
your name and address. It is complete valuable and authoritative, and
and gifts for all other occasions.
Start your
sisters, girl friends, relatives, etc. with a friendship bracelet. Solid Sterling Silver links only
4%
'X Contains facts written by life-long experts which enable you to buy your diamonds and jewelry >^Cv safely and intelligently. Thousands of illus>v trations of diamonds, watches, platinum and <4 <«, gold jewelry, silverware, cut glass, etc., all
■C*'/ Pr'ced to you at remarkably low figures.
^% See this book before making your pur
\ <
Q* chase — you will appreciate our moneytb\ saving prices.
FREE copy, NOW!
15c each. (Retail value 25c). Black silk velvet band Free with each link you buy for your different friends. The links are worn on the velvet band until you have enough links to encircle the wrist; then send us the complete set of links and
we connect them with Sterling Silver fasteners for 25 cents. The Friendship Bracelet is then complete and makesaveryattractivepermanentpiece of jewelry. Mailing charges prepaid. Remit in any form convenient to you.
J"* < P
L# BA.SCH oc C^X
Dept. L2560, STATE AND QUINCY STS.
CHICAGO, U. S. A.