Lord Jim (Columbia Pictures) (1965)

‘LORD JIM’ TOILETRIES FOR MEN! A full line of men's toiletries marketed in major men's shops and other stores in the United States and Canada, using the "Lord Jim" logo and key art in its packaging and advertising, has been developed. Full-scale magazine, radio and television advertising—along with point-of-sale material—is being employed wherever the "Lord Jim" Toiletries for Men goes into the stores. Additional details, and the names of local ''Lord Jim" Toiletries agents and distributors, may be obtained by writing direct to: Mr. W. James Mills Lord Jim Toiletries Co. 7 Hafis Road, Toronto 15 Ontario, Canada > Prince Psnattt Tord, Jima 100% ALL WOOL BLAZER SWEATER PATENTED CONSTRUCTION BUTTON-DOWN TIES $2.50 Inspired by the motion picture — LORD JIM — x m by Richard Brooks — A Columbia Pictures Release — ilmed in SUPER PANAVISION 70° and TECHNICOLOR® starring Peter O'TOOLE, James MASON, Curt Eli WALLACH, Jack HAWKINS, Paul LUKAS o-starring Akim TAMIROFF with Daliah LAVI as “The Girl A. Schreter & Sons, important manufacturers of men's haberdashery, is tieing-in with "Lord Jim" through a promotion of its men's blazers, slip-over sweaters and unique four-in-hand ties, all with designs inspired by the picture. Designs for the blazers and sweaters are based on costumes worn by Peter O'Toole in the film, each with hangtags plugging the production, while the ties have unique designs with Asiatic motifs relating to the picture's advertising art. Ties also have a cardboard slipover with appropriate "Lord Jim" credits. A promotion campaign is aimed at retail dealers which includes tie-in suggestions, advertising ideas and details on playdates for their respective communities. Shown above are "roughs"’ of the advertising art prepared by Schreter for each of its "Lord Jim'' men's wear items. BUTTONS TO YOUR SHIRT PATENTED CONSTRUCTION BUTTON-DOWN TIES 31.50 100% ALL WOOL CREWNECK PULLOVER SWEATER Inspired by the motion picture — LORD JIM — A film by Richard Brooks — A Columbia Pictures Release — Filmed in SUPER PANAVISION 70* and TECHNICOLOR" starring Peter O'TOOLE, James MASON, Curt JURGENS, Eli WALLACH, Jack HAWKINS, Paul LUKAS co-starring Akim TAMIROFF witn Daliah LAVI a “The Girl Exhibitors should take every advantage of the promotion possibilities of this tie-up by: e Suggesting co-op ads in local papers. e Provide copy for mail inserts to store customers. e Arranging radio contests offer ing ties, blazers, etc. as prizes. e Offer guest tickets to lucky mer chandise purchasers. e Set up lobby and store window displays. For additional information and list of stores selling A. Schreter "Lord Jim" items in your area, write direct to: A. Harvey Schreter A. Schreter & Sons 16 S. Eutaw Street Baltimore, Md. SCHRETER’S ‘LORD JIM’ TIES AND SWEATERS Ties Tied-In Shown above is a window of the Kann's Department Store in downtown Washington, D.C. displaying Schreter button-down "'Lord Jim" ties in connection with the "Lord Jim" playdate in that city. Peter O'Toole One of the most important motion picture personalities on the screen today, Peter O'Toole rates special attention in your promotion of "Lord Jim.'' Here are some ideas: e Stage a Peter O'Toole lookalike contest, on a cooperative TV show, on the theatre stage or through photos sent in for lobby display and judging. e A letter writing contest may be based on: "| Want to See Peter O'Toole in ‘Lord Jim’ because..." e Be sure the star's stills get wide distribution around town. The other stars in the picture should also be given exposure, following some of the above suggestions. They are James Mason, Curt Jurgens, Eli Wallach, Jack Hawkins and Paul Lukas, plus the co-stars Akim Tamiroff with Daliah Lavi as "The Girl." YOUTH SHOWS Special shows for young people should be one of the facets of your campaign and to reach this segment of your audience the "Lord Jim" study guides for "Lord Jim" will prove invaluable. These special shows should be set for weekend or holiday mornings. Contact the youth groups through schools, churches, scout troops and community centers, etc. USE THE TITLE! Locally-print, and widely distribute, window cards reading: "Lord Jim Shops Here.” Cards might be used by merchants who can tie-in with the film along the lines suggested elsewhere in these pages, as well as almost every other type of store. In addition, of course, there are ‘Reserved for Lord Jim" possibilities in restaurants, "Paging Lord Jim" as a p.a. announcement in hotel lobbies, terminals, etc. Richard Brooks Richard Brooks, who wrote the screenplay and directed "Lord Jim," has a reputation as one of the finest makers of films in the industry. An author of several novels, he has written originals for the screen, also screen plays for many top films. His directed films include "Deadline U.S.A.", "Battle Circus," "Take the High Ground,"' "Fame and the Flesh,"’ "Last Time | Saw Paris," "Blackboard Jungle," "Last Hunt," "Catered Affair," "Something of Value,"’ "Cat On A Hot Tin Roof," "Elmer Gantry" and "Sweet Bird of Youth."" Have newspaper film editors and deejays comment on Brook's work. ‘LORD JIM’ ROSES Catch the attention of the ladies in town by having a florist, or an area association, dub a special bloom the ‘Lord Jim Rose.’ Promote a quantity to be presented to the first twenty or more ladies attending the opening. Page 7