Gold Diggers of 1933 (Warner Bros.) (1933)

EXPLOITATION THE STUNT OF THE YEAR! 18 Day National Beauty Contest Gives You Terrific Advance and Current Build-Up ERE is the complete campaign for the Stunt of the Year—a newspaper contest that serves as a terrific advance and current build-up for “GOLD DIGGERS OF 19338.”’ It embodies two major factors of appeal to readers : (1) BE A BEAUTY CONTEST JUDGE! (2) HELP MAKE ME A STAR! This contest is open to every one and has no intricate rules. You do not have to award any prizes. It is a lure to everybody to fill a long felt desire to act as a judge in a beauty contest. Judging of the beauties whose photographs are printed daily in your local newspaper is done thru voting coupons clipped from the newspaper. (See the sample voting coupon ~rinted on adjoining page. This contest is designed to run for eighteen days using one photograph daily of 18 beautiful chorus girls competing for an opportunity to be groomed for stardom. If you want to shorten the running time of the contest you may use more than one photograph daily by cutting off the borders and joining the photos together. However, everyone of the 18 pictures must be used in order to correctly tabulate the voting on a national basis. Readers acting as judges are asked to clip the voting coupons daily and send them in after the entire set of 18 pictures have been printed. Coupons may be sent to the contest editor of the newspaper or to your theatre, as you decide. One advance and eight current publicity stories are herewith given for your use to stimulate interest in advance and during the early stages of the contest. The first eight beauties are sponsored by the stars in “GOLD DIGGERS OF 1933.” This is a valuable publicity angle. Therefore, if you run the eighteen photos on eighteen separate days use this sponsorship angle every other day or so during the run of the contest. The same idea can be used if you run two photos dailx for nine days. i Syeuai Gspluy ads wave been prepared for your newspaper to run free of charge in advance of the opening of the contest. Your newspaper should also cooperate by using signs on their trucks, tack cards on all newsstands and a special herald inserted in the regular editions. This contest should be timed to end a few days after the opening of “GOLD DIGGERS OF 1933” at your theatre, although it won’t hurt to run right through your engagement. Then you can keep the interest sustained in the picture by following up with daily stories on the progress of counting the votes, showing photos of clerks snowed under heaps of votes and other photos of stacks of votes piled mountain high. Get behind this contest with every medium of advertising and exploitation. Use your screen, lobby displays and special under-lines in your regular ad copy. Feature the contest strongly on all your programs and heralds. Give the newspaper a strong plug in exchange for the space they are giving you. Make up lobby displays of the photos of the eighteen girls in the contest. The complete set of stills is available by ordering them thru your exchange or from the Still Department, Warner Bros. Pictures, Inc., 321 West 44th Street, New York City. Just ask for the special set of 18 stills used in the national beauty contest. Display in your lobby the life-sized lobby standees of some of the beauties in the contest. If you cannot use enlargements, an attractive display can easily be made from the stills of the girls around which is run a border of scene stills showing the massive production numbers and action scenes. Send the complete box score of the voting returns—tabulating the total number of votes polled for each beauty from the winner down to the lowest poll—to the Editor, merchandising plan WARNER BROS. PICTURES INC. 321 W. 44th St., New York City NOTE: In the event you cannot plant this contest with your local newspaper, we suggest you make up a tabloid size broadside showing the photos of the 18 girls in the contest and include the voting coupon with a story giving the general information and details. The back page of the broadside should carry one of the large display ads illustrated in the advertising section. This broadside will serve as a special herald to advertise the picture at your theatre; and should be given wide distribution. You can also make an attractive lobby display of the original photographs of the 18 girls. Use a special announcement on the display about the general idea of the contest. Patrons may cast votes for their favorite beauty on coupons supplied to them by an attendant in your lobby; votes to be placed in a special ballot. box. Page Twenty-six | Ot (Advance Publicity Story) Public Asked to Be Judges in National Beauty Contest Stardom Awaits Girl Voted Prettiest of 200 Beauties in Picture “Gold Diggers of 1933” Bs alesis Beauty Contest gets under way starting tomorrow, in which the Denver Post will sponsor the voting in Denver, is going to present everyone in town an opportunity to satisfy two life long urges. One, the opportunity to be a ‘‘Beauty Contest Judge’’ and the other, to have a voice in the ‘“Making of a Movie Star.”’ This national beauty contest which is being launched simultaneously with the release of Warner Bros.’ super-musical produc tion “Gold Diggers of 1933,” is for the purpose of having the public select the most beautiful of the 200 gorgeous girls who take part in “Gold Diggers.” The movie company has picked 18 which they consider the most outstanding beauties, and are putting it up to the populace to decide which of the 18 should be chosen to be given a featuring con THE DENVER POST, WARNER BROS. PICTURES INC. and the STRAND THEATRE START TODAY! SEE PAGE 3 FOR COMPLETE DETAILS See The World’s Most Beautiful Girls Every Day In DENVER POST tract in the next Warner Bros. musical production as the prettiest girl in Hollywood. In selecting the 18 beauties, one of which will be published daily in the Denver Post for the next 18 days starting tomorrow, various stars in Joan Blondell, Warren William, Ginger Rogers, Ruby Keeler, Guy Kibbee, Dick Powell, Aline MacMahon and Ned Sparks, all had a voice. Their individual choice represented such a wide divergence of opinion, that Jack Warner, head of the Warner Bros. studio decided to let the public pass final judgement, and be guided by the Nation’s vote in starting the prettiest “Gold Digger” girl toward stardom. In addition to seeing daily a photograph of each of the 18 “Gold Diggers” beauties, in the Denver Post, readers will be able to be guided in their selection by seeing life sized reproduction and production stills of the girls in the lobby of the Strand theatre. We feel perfectly safe in assuring our readers that the selection of the prettiest girl is not going to be an easy one. They are all the most gorgeous looking creatures we have seen. Really and truly, the acme of pulchritude and youthful charm Watch for the first picture tomorrow, and the. instructions for “Gold Diggers of 1933,” took part.] judging the contest. “Help Make Me.A Star! 18 Alluring Beauties from the 200 most beautiful girls in the chorus of “GOLD DIGGERS OF 1933” are asking your help toward stardom. Be A Beauty Contest Judge At last you can fill the long felt urge to be a judge in a beauty contest in “The National Gold Diggers Beauty Contest” Sponsored by Ill be seeing you in “Gold Diggers of 1933,” soon Strand. coming to the Above is suggested copy for a display ad to be run by your cooperating newspaper in announcing the contest. Pick up the cut or mat No. 59 illustrated in the ad section.