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Average Radio Station liKome
(Reported by Market Size) — 1962 —
Population of Total
'ommunity in Which Stations
tations are Located Reporting
,000,000 and over 132
,000,000-2,000,000 89
500,000-1,000,000 160
250,000 500,000 176
200,000 250,000 70
150,000 200,000 72
100,000 150,000 83
50,000 100,000 46
25,000 50,000 246
10,000 25,000 461
5,000 10,000 424
2,500 5,000 262
Less than 2,500 97
Total 2,318
Average Per Station Reporting Total Total Total
Broadcast Broadcast Broadcast
Revenues^ Expenses Income''
$941,443
$719,639
$221,804
526,870
417,899
108,971
329,400
273,349
56,051
230,380
197,698
32,682
198,815
173,772
25,042
193,217
168,807
24,410
180,249
157,237
23,012
141,996
124,182
17,814
135,991
120,721
15,270
104,434
91,139
13,296
74,966
65,616
9,349
56,814
49,117
7,697
55,130
47,176
7,954
$192,990
$159,955
$ 33,035
Average Radio Station loss
(Reported by Market Size) -1962
Average Per Station Reporting
Population of Total Total Total Total
'ommunity in Which Stations Broadcast Broadcast Broadcast
tations are Located Reporting Revenues^ Expenses Losses^
,000,000 and over 75 $302,162 $367,951 $65,789
,000,000-2,000,000 58 254,334 319,910 65,577
500,000-1,000,000 117 179,901 218,165 38,264
250,000 500,000 148 145,618 173,254 27,635
200,000 250,000 40 122,074 141,272 19,197
150,000 200,000 34 118,129 137,761 19,632
100,000 150,000 58 121,305 141,356 20,051
50,000 100,000 26 95,220 105,351 10,132
25,000 50,000 134 95,946 108,938 12,992
10,000 25,000 199 76,967 86,474 9,507
5,000 10,000 154 58,317 64,455 6,138
2,500 5,000 120 45,360 50,365 5,005
Less than 2,500 52 44,341 51,135 6,794
Total 1,215 $117,965 $139,116 $21,151
1 Total revenues consist of total time sales less commissions plus talent and program sales.
2 Before Federal income tax.
Note: Market size is classified by population of Standard Metropolitan Statistical Areas and communities
outside SMSA's, Census of Population, 1960. Source: FCC
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