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Top SO Spot TV Advertisers
Fourth Quarter 1963
Rank Advertiser Total
1. Procter & Gamble Co $16,450,10
2. General Foods Corp 8,857,90
3. Colgate Palmolive Co , 5,491,90
4. Lever Brothers Co. 5,184,00
5. American Home Products Corp 4,598,50
6. General Mills, Inc 4,369,70
7. Coca-Cola Co./Bottlers 4,300,20
8. William Wrigley, Jr., Co 4,288,50
9. Bristol-Myers Company 3,650,70
10. Alberto-Culver Co 3,145,60
11. Warner-Lamber Pharma. Co 3,112,50
12. Campbell Soup Co 2,797,50
13. Ligg-ett & Myers Tobacco Co 2,644,00
14. Pepsi Cola Co./Bottlers 2,594,20
15. Kellogg Company 2,483,10
16. International Latex Corp 2,360,70
17. Shell Oil Co 2,297,50
18. R. J. Reynolds Tobacco Co 2,158,20^
19. National Biscuit Co 2,006,50'
20. Ford Motor Co., Dealers 1,880,80'
21. Beech-Nut Life Savers, Inc 1,768,90'
22. Richardson-Merrell, Inc 1,722,30'
23. Miles Laboratories, Inc 1,718,50'
24. Continental Baking Co., Inc 1,694,70'
25. Food Manufacturers, Inc. l,640,60i
26. Standard Brands, Inc l,623,00i
27. American Tobacco Company l,606,90i
28. Chesebrough-Pond's, Inc l,568,70i
29. Avon Products, Inc 1,540,501
30. Pabst Brewing Co 1,520,70(
31. Anheuser-Busch, Inc 1,513,801
32. General Motors Corporation, Dealers 1,508,101
33. Philip Morris, Inc 1,472,40(
34. Kimberly-Clark Corp 1,454,101
35. Andrew Jergens Co 1,452,00(
36. Corn Products Co 1,438,101
37. Menley & James Laboratories 1,348,10(
38. Helene Curtis Industries, Inc 1,342,70(
39. Jos. Schlitz Brewing Co 1,291,30(
40. Ralston-Purina Co 1,287,30(
41. Sterling Drug, Inc 1,215,30(
42. Brown & Williamson Tobacco Co 1,196,50(
43. Revlon, Inc 1,165,00(
44. Carter Products, Inc 1,119,30(
45. Peter Paul, Inc 1,105,30(
46. Gillette Co 1,104,80(
47. iScott Paper Co 1,088,20(
48. United Vintners, Inc 1,080,60(
49. Merck & Co., Inc 1,062,00(
50. Royal Crown Cola Co./Bottlers . 1,052,60(
Source: TyB-Rorabaugrh,
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