The radio annual (1964)

Page scan 00051 from The radio annual

Record Details:

Title:
The radio annual
Date:
1964
Publisher:
New York : Radio Daily Corp.
Volume:
Yearbook of radio and television (1964)
Leaf #:
00051
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 18, 2024
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Top SO Spot TV Advertisers Fourth Quarter 1963 Rank Advertiser Total 1. Procter & Gamble Co $16,450,10 2. General Foods Corp 8,857,90 3. Colgate Palmolive Co , 5,491,90 4. Lever Brothers Co. 5,184,00 5. American Home Products Corp 4,598,50 6. General Mills, Inc 4,369,70 7. Coca-Cola Co./Bottlers 4,300,20 8. William Wrigley, Jr., Co 4,288,50 9. Bristol-Myers Company 3,650,70 10. Alberto-Culver Co 3,145,60 11. Warner-Lamber Pharma. Co 3,112,50 12. Campbell Soup Co 2,797,50 13. Ligg-ett & Myers Tobacco Co 2,644,00 14. Pepsi Cola Co./Bottlers 2,594,20 15. Kellogg Company 2,483,10 16. International Latex Corp 2,360,70 17. Shell Oil Co 2,297,50 18. R. J. Reynolds Tobacco Co 2,158,20^ 19. National Biscuit Co 2,006,50' 20. Ford Motor Co., Dealers 1,880,80' 21. Beech-Nut Life Savers, Inc 1,768,90' 22. Richardson-Merrell, Inc 1,722,30' 23. Miles Laboratories, Inc 1,718,50' 24. Continental Baking Co., Inc 1,694,70' 25. Food Manufacturers, Inc. l,640,60i 26. Standard Brands, Inc l,623,00i 27. American Tobacco Company l,606,90i 28. Chesebrough-Pond's, Inc l,568,70i 29. Avon Products, Inc 1,540,501 30. Pabst Brewing Co 1,520,70( 31. Anheuser-Busch, Inc 1,513,801 32. General Motors Corporation, Dealers 1,508,101 33. Philip Morris, Inc 1,472,40( 34. Kimberly-Clark Corp 1,454,101 35. Andrew Jergens Co 1,452,00( 36. Corn Products Co 1,438,101 37. Menley & James Laboratories 1,348,10( 38. Helene Curtis Industries, Inc 1,342,70( 39. Jos. Schlitz Brewing Co 1,291,30( 40. Ralston-Purina Co 1,287,30( 41. Sterling Drug, Inc 1,215,30( 42. Brown & Williamson Tobacco Co 1,196,50( 43. Revlon, Inc 1,165,00( 44. Carter Products, Inc 1,119,30( 45. Peter Paul, Inc 1,105,30( 46. Gillette Co 1,104,80( 47. iScott Paper Co 1,088,20( 48. United Vintners, Inc 1,080,60( 49. Merck & Co., Inc 1,062,00( 50. Royal Crown Cola Co./Bottlers . 1,052,60( Source: TyB-Rorabaugrh, 45