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Financial Data of 3 National TV Networks & 554 TV Stations
(In Millions of Dollars) — 1962 —
Totals:
15 Network 539
8 Networks
Owned and Other
and 55 Jf.
Operated TV
TV
Networks Stations Stations
TV Stations
Revenues from the sale of time :
1. Network time sales :
Sale of network time to advertisers , $520.2
2. Deductions from network's revenue from sale of time to advertisers:
a. Paid to owned and operated stations 36.1
b. Paid to affiliated stations 164.5
Total participation by others
(excluding commissions) in
revenue from sale of network
time 200.6
3. Total retentions from sale of
network time $319.6 $ 36.1 $165.8^ $ 521.5
4. Non-network time sales :
a. National and regional advertisers .. . 114.8 424.7 539.5
b. Local advertisers 38.4 204.1 242.5
Total non-network time sales 153.2 628.8 782.0
5. Total time sales 319.6 189.3 794.6 1,303.5
6. Deduct — Commissions to agencies,
representatives, etc 77.9 28.5 113.7 220.1
7. Net time sales $241.7 $160.8 $680.9 $1,083.4
Revenues from incidental broadcast activities :
a. Talent and programs 310.4 3.5 8.6 322.5
b. Sundry broadcast revenues 32.6 5.2 42.5 80.3
Total incidental broadcast activities 343.0 8.7 51.1 402.8
Total broadcast revenues $584.7 $169.5 $732.0 $1,486.2
Total broadcast expenses $548.0 $94.8 $531.8 $1,174.6
Broadcast income (before Federal
income tax) $ 36.7 $ 74.7 $200.2 $ 311.6
1 Total retentions from sale of network time of $165.8 million by 539 other TV stations includes revenues received from miscellaneous TV networks in addition to receipts from the 3 national TV networks. Source: FCC.
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