Yearbook of radio and television (1964)

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write our ads! mns better on ail. -The lonrf of sale»-pfO<tycwg air keep remmd±flg its many fan* al ■vitied by the CBS Radw Network. VS. And His ofttner ifee better. V-8 w«s,and i4,on£oI the fasteit Aaeativeapproachwascfev. img canned fotcea m grocery edwHch seemed ftK>*teffecliv«va rGs today. (KOjected via r»<ito. AmJso Campbetl fumed to radio Wkmed immediately Hapfwly, tdw pattern repealed itself across th^ riaHon. Afld, happily, CBS Racfo and V-B ha«e been on this r.V-8 ABig Fish Story TJii^ isn t a Libit about j chicken iooUmg vcr^ t,ood indeed August It s a true sIor> aixiut A fish It* naim. is and September dicm cd an 80 to 100^ Brtast O Cliickcn tuna improvement in share of iiutkct ostr Itallstattedlastspnngwhtnsaksof Hk samt; period in l<«2 \\c hasc con BrcjstO Chickinlandolhcriinned tludcd (and reports Iroiiulit held Ix-jr tuna!,) slumpc.i bidK To mm the lids ,t oiill that sour efTorls on our behalf bought one In muu t. v ,,n(tnt j nk amount of our improiemmt in Uthurt .1' I 1 1 \nd that s not the end ol the stor>'. sseclt intl u 1 Breast O Chicken turn and Godfrey .sill be together ill ofnc>t Jt^^ iCBSf mslkUiono in 1964. Periwpii air is jttst j si martel, advertising aware what vota product needs.too-j f V8iump«lfnjm36%to55S The salM-producing ait on t four weeks. Sales increajen TheC8S Radio Network ! abom Brtjsi If so 1 pool product tn a St 1 of good . \r.hurCodfrey. THE CBS RADIO NETWORK Fact. For two years now, our ads have come from the things our clients say about radio and the CBS Radio Network. Things like "business is looking very good indeed"... and "increased consumer awareness" has been generated... and "sales volume has increased 56.9%"... and "our sales staff is enthusiastic"... and "dealer reaction has been overwhelming." In a word, results. So don't buy the CBS Radio Network just because we urge you to. Buy it because it works, because it sells products. Sponsor after sponsor says so. The CBS Radio Network