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President Donald E. Macf arlane
Program Director B. Dilson
Chief Engineer Seymour Sinuk
For other VIP Radio stations see aiultiple-Station Owners.
WABC-NewYork-1921
Frequency: 770 Kc Power: 50,000 Watts
Owned By AB-P Theatres, Inc.
7 W. 66th St Tel.: 787-5000
Rep.: Blair Radio ABC
President Leonard H. Goldenson
Vice-Pres., Gen. Mgr.. Walter A. Schwartz, Jr.
Sales Manager, John McSweeney
Merchandising Mgr Jim Callan
Program Mgr Rick Sklar
Adv.. Promotion Mgr Don Winther
Business Mgr Mike Asselta
Chief Engineer. .Sammie T. Aed
For otiier ABC owned stations see Radio & TV Xetworlis.
WADO-NewYork-1926
Frequency: 1280 Kc Power: 5000 Watts
Owned By ... . Macfadden-Bartell Bcstg. Cons.
Address 205 E. 42nd St.
Tel.: 532-9266 Independent
President Rosa Bartell Evans
V.P., General Mgr Sydney Kavaleer
NEW YORK
Merchandising Director Forster Bowen
Spanish Program Dir Luis Romanacce
English Program Dir Alan Fredericks
Chief Engineer Phil Greenstone
For otlier Macfadden-Bartell stations see MultipleStation Owners,
WBHX-New York-1927
Frequency: 1380 Kc Powers 5000 Watts
Owned By ....,,,. United Bcstg.
Address 560 5th Ave.
Tel.: Circle 5-1441 .Independent
President Richard Eaton
General, Sta. Mgr. Harry Haslett
Commercial Mgr. .Robert T. Wittig
Chief Engineer Marvin Shapiro
For other United Bcstg. stations see Multiple-Stations Owners.
WCBS-NewYork-1924
Frequency: 880 Kc Powers 50,000 Watts
Owned By Columbia Bcstg. System, Inc.
49 E. 52nd S Tel.: PL 1-2345
CBS Rep.: CBS Radio Spot Sales
President Dr. Frank Stanton
Vice-Pres., Gen. Mgr Ralph W. Goshen
Sales Prom. Mgr Jim Mullen
Gen. Sales Mgr Robert L. Hosking
Program Dir Joe Cook
NEW YORK'S LARGEST ALL-DAY SPANISH STATION
ONLY WADO RADIO COVERS SPANISH
NEW YORK, NEW JERSEY AND LOWER CONNECTICUT!
5:00 A.M. to 8:00 P.M.
You can't reach the entire MetropoHtan Spanish-language market by covering Manhattan alone. Only WADO's powerful voice reaches out to New Jersey and lower Connecticut, where many Spanish-speaking people now live. WADO sells for you in Spanish all day long, 5:00 A.M. to 8:00 P.M., Monday through Saturday, 9:00 A.M. to 8:00 P.M. Sundays. Here are 15 hours a day, 101 hours a week of Spanish prime time programming, and a loyal audience ^^^^^^^^^^
of l,300,0001isteners. To fully tap this 1 billion-dollar market, use the dynamic voice of WADO.
12 8 0 IN NEW YORK
A Macfadden-Bartell Broadcasting Station
NEW ADDRESS: 205 East 42nd Street, New York 17, New York 212 532-9266
Contact Sydney Kavaleer, V.P. and Station Manager
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