Yearbook of radio and television (1964)

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1<^^ ^ i»4^ssS;»S£!!? ^ :l < ^. 'im^^^^^^ how do you fit a walrus into a water bucket? You can! ... if you're willing to settle for the tip of his flipper. Like ranking TV markets. You can take a small part of the market by using the metro approach ... but if you want the whole walrus, you've got to rank by total market! Point! More than 80% of the Charlotte WBTV Market is located outside the metro area, and the Charlotte TV Market contains 550,000 TV homes . . . ranking 22nd in the nation . . . 1st in the Southeast!* Come on in ... the water's fine. You'll flip over our walrus-size coverage area! GCD[13'TrW CHARLOTTE JffFERSON STAH04RO BR040C4STING COMPiHr Represented Nationally b» Television tdyertlslng (T'A^J Representali»es. Inc. 1964 Sales Management Survey of Television Markets.