Radio and television mirror (Jan-June 1949)

Coast to Coast in Television (Continued from page 53) (CBS-TV Mondays, 8:30-9:00 P.M., EST) or his other program Arthur Godfrey and His Friends (Wednesdays, 8:00-9:00 P.M., EST). The Monday night telecast has a simultaneous radio broadcast, for the benefit of those not blessed yet by TV! No one has ever figured out, I'm sure, how many talented young people have been launched on successful careers by the talented Mr. Godfrey or how many others have been encouraged to stay right in there and keep pitching — but the list gets longer every day. Most recently he's been forming "touring units" of players, all hand-picked talent from his programs, starting from such famous stages as the Capitol Theater in New York and fanning out to the north and the south and the west. Why, the thing threatens to become a Godfrey monopoly! But jesting aside, it all adds up to that old adage "It pays to be yourself." That is, it does if you're a guy named Godfrey. :(c 4 « If you think you have headaches, consider the producer of a television show — Owen Davis, Jr. of Chevrolet on Broadway, for instance, when he was planning to put "Jinxed" on video a. while ago. Jackie Cooper, Peggy Knudsen and Ernest Truex were to star in the George Mosel original. It had all been planned well ahead. But on the first day of rehearsal Peggy had to fly back to Hollywood from New York because of her child's sudden illness. Truex, who was expecting his play to fold momentarily, found that "Oh Mr. Meadowbrook" had taken a box-office spurt — which made him unavailable. And to top it off. Cooper had been signed for a concurrent band date (Jackie is a super drummer) in New England all during rehearsal week. Davis grabbed the aspirin, sent the script up to Jackie to study between his performances, and grabbed off Mary Anderson for the Knudsen role and video veteran Vinton Hayworth for the Truex role. Jackie shortened his band engagement, flew in for quick last-minute rehearsals and the performance, and everything went off smooth as silk. Only a fluoroscope of producer Davis's stomach can tell what it all did to those incipient ulcers! * * * NBC has made itself the pioneer in Sunday morning TV programs. Last January 30, at 10:30 EST, the popular Horn and Hardart Children's Hour, so long familiar to radio listeners, began to invade the Sabbath stillness with childish 'voices raised in song and all the ritual of children's entertainment, followed by another program beamed at the kids, called Pow-Wow. This one's about Injuns and their lore. It won't be long now until telecasting is a morn to midnight affair, seven days a week, twelve months a year. And wait till you see those disc jockeys on their all-night shows, rubbing the sleep out of their eyes as the music goes round and round. * * « Something new has been added to Lucky Pup. There's an extra half-hour weekly kinescope recording, made up of the five Monday through Friday episodes condensed into one Saturday LOOK SUlflei! B£ COfflfORieBLE! 'Patents Pending and Registered ifi Removable CROTCH Snaps in and out in a jifFy for personal daintiness. i£ Slim WfllSTLinE Adjustable twill satin band mokes your waistline inches disappear. Permanent CfifflSf Stitched to keep you looking sleek always. Adjustable LfneiH Easy to lengthen or shorten. No sewing. Just turn up hem and Iron. Proportioned to your contour. Order your Magic Slacks todayl SEND NO MONEY :.95 POSTPAID Ofl/y^p • •••••• RONNIE SALES, INC. Dept. 5217-L 487 Broadway, New York 1 3, N. Y. Pleoie send me prs. MAGIC SLACKS oi indicoled belaw. I will pay poslmon $4.95 pr. (38 lo 44 $7.95) plui poiloge. f mof rtlvrn ihim in 10 daft lor r»lvnd. $.U* ^ Col*' Sizes 10 to 20 (38 to 44 $7.95) Rayon Gabardine Black Brown Navy Grey Green SEHT ON AFPROVAl Second Color Chelco NAME ADDRESS CITY J. ZONE D Sav« mont/i Wo pay postage and shipping chofgti if /0» I incluJt poymont Koi^i Jam* refund guorontee. 89