Radio mirror (Nov 1938-Apr 1939)

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RADIO MIRROR A CHE RAMY pril 4 Showers Talc IT'S ^AlHI^O FLOWERS For that radiant feeling after the bath, a shower of April Showers Talc is unsurpassed. Its delightful floral fragrance perfumes body and lingerie, and lasts for hours. Exquisite but not expensive, it is called "the best-loved, most famous talcum powder in the world." The Talc, 284 and 554 The Eau De Cologne, 504, 904, $1.50 The Perjume (purse-size), 28<i, 504, $1 58 Lone Ranger Returns." * * * The Stroud Twins are on a personal appearance tour now that they have finished with the Chase and Sanborn hour. * * * Two boys can thank Al Jolson for a job, and the "Motion Pictures Are Your Best Entertainment" drive is indebted to him for a clever piece of promotion. In front of a theater at a preview, Al was invited by two young men to autograph the side of an old car parked in front. He took the proffered white paint, daubed his name on the side of the machine, then persuaded his wife, Ruby Keeler, to do the same. Other stars added their names in the next few days. Then a quick-thinking publicity man saw the machine covered with the painted autographs. He hired the boys to drive it across country as a stunt for the "Movies Best Entertainment" campaign. At last report, the "autographed flivver" tour was meeting with great success. Cowboy Gene Autry has been flirting with a radio show for so many weeks that it wouldn't surprise me to hear him on the air by edition time. Gene's vast following is clamoring for his return to the radiolanes. If and when Gene does hit the ether, look for comic Smiley Burnette to co-star with him. They're inseparable on the screen! * * # What comic, heading a network show, has a clause in his contract stipulating that if he mistakes the bottle for a microphone, there will be no payoff? * * * Dick Foran, who will hit the airwaves this winter, has the right idea. He'll produce his radio program exactly as if he were making a Western picture. He's already signed songwriters Scholl and Jerome, famed for "My Little Buckaroo," and arranger Joe Dubin to handle the music. Foran's show will be an hour long, and will be in the nature of a musical western! Don't Let Your Children Spoil Your Lives (Continued from page 13) growing and flourishing and be something exciting for the grandchildren to visit, instead of depressing and more or less dependent in-laws. In order to achieve this, most of us need to plan our future course of action carefully, and the period when the children are in grade school, and can dress themselves and eat without fussing, and do simple things with moderate intelligence, gives us a little freedom to look around and plan for adolescence. The shocks we are going to suffer will be of three kinds. There will be a shock of affection, a shock to our personal pride and self-importance, and a shock to our moral sense. SO first let us think about family affection and what it should mean to us all, as they grow up. The time is coming when the children will resent petting, and won't want mother bothering much about their private belongings. They will have little secrets and wish to keep them to themselves, and yet they will long unutterably to talk about their puzzles. They will be offish and disagreeable, and yet in their hearts lonesome and aching for affection and notice. And we, seeing our babies leave us, shall be a little sore and lonesome too. So, as they get beyond the age when they really like to be petted, and before they become self conscious and edgy, it is well to build up little affectionate family customs in which we can all take refuge from emotional strain. Now little daughter sits on father's knee, but in a few years she will be carefully avoiding it. So build up some other kind of companionship — something she always does for father and is proud of doing it — going fishing with him, saving jokes and stories with him. One little daughter I know of always calls her father in to listen to certain favorite radio comedy programs with her. "I need father to laugh with me," she says. "The rest of this family are afraid a joke will crack their faces." And father always drops anything when she calls him, and comes running, sheepish but pleased. So with the mother. The classic service is letting her stay in bed some mornings and bringing her a tray nicely made up. Boys and girls can both be taught to do this, and at the age when they hate to have mother fuss about them, it does them good to fuss about mother instead. At this time too, I think wives and husbands should take special pains to set each other high in the eyes of the children, to keep some part of the budget and some part of the house for grown up fun together, and to restore some of the old usages of courtship and companionship which they may have allowed to lapse during the busy years when the children v/ere little. Wives are often very heartless about this. They don't realize how, in his narrow business life, with only short periods at home, a man may have treasured little usages of companionship with which growing up children rudely interfere. It is easy enough to tell son or daughter to drive down to the station for father, but suppose this poor dumb man has been counting for twelve years on the moment when he sees your face peering at him from under the hood of the car! At the age when children over-ride us and are determined to make us feel out of date and ready for the junk pile, man and wife need to hold each other up, and show the young whippersnappers that there is some life and fun and style and love in the old folks yet. WHILE our children are busy dealing shocks to our affection for them, they are simply walking on our pride. They think they know more than we about most things, especially about dress and social manners and what is and isn't being done — and unfortunately they often do. One way of dealing with this is to get ahead of them. If we have been able to provide them with an education, or with social accomplishments superior to our own, let us study right along with them, and what they