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TV Developments In Spain
. . . Newsreels Tops In TV Fare
By BOBBY DEGLANE Radio-TV Daily, Madrid Bureau
MADRID. — With the recent inauguration of the retransmission situated in the Caro mountain near Tortosa, Cataluna, and in the Garbi mountain near Valencia, there has been an important extension of the area and range of Spanish television under the direction of the government — TVE — , covering more than one third of the Spanish peninsular. In this way TV is actually reaching 15 million possible spectators, most of them without sets. Transmission equipment and studios operate only in Madrid and Barcelona alternating reciprocally. Daily programs begin at 2:45 p.m. lasting until 4 p.m. and again in the evening from 8:30 p.m. until 12 p.m.
The resulting picture of Spanish TV is very clear and of excellent quality, transmitted with a picture of 625 lines. The programs have improved since approximately a year ago although there is still much progress to be made from the artistic viewpoint. The program arrangers are too inflexible perhaps in their desire to create a sober atmosphere, perhaps exaggerated, that resuhs in a loss of naturalness and takes away the innate Spanish qualities of human and spontaneous joy.
In little less than a year, there has been a big increase in television sets for the public, in the area between Catalufia, Aragon, Levante, Old Castilla, and New Castilla. Estimated number of sets in use is approximately one hundred thousand. Already in operation is a new transmitting center in Navacerrada at a height of 8,400 feet, considered the most powerful in Europe. It's operation, however is irregular especially
in the winter months and the stormy season.
TVE sells space to advertising agencies and there ore already a number of sponsors that finance various programs. Recently a football (soccer) international match between teams of Nice (France) and Real Madrid (Spain) TVE connected by micro wave a link with "Eurovision net" showing the match to France, Luxemburg, Montecarlo, Belgium, Germany (West), Austria, Denmark, Sweden, Switzerland and Italy. It is calculated that this first transmission was seen by some 50 million Europeans.
It is also calculated that with the use of the equipment in Navacerrada, besides those of Barcelona and Madrid, the number of people — in proportion to the sets in use — who can see TV now in Spain reach more than a million. The programs that are having the most success are "Tele-diarios" (newsreels).
Spanish TV does not know yet or use video tape recording. It is easily supposed that when TVE will begin to employ video tape, American present productions, such as musical shows and others, will be enjoyed by the Spanish television spectators. One can equally imagine that when the Spanish Government will give licenses to individual private compafiies, TV in Spain will really advance. Presently many private companies, operating in radio, are trying to obtain this authorization from the Government. Meanwhile, radio continues prosperously and with great popularity as the best organ of commercial advertising with an estimated twenty million sets in use.
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