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COMMERCIAL TV PROGRAMS OF 7959
The following pages contain an alphabetical listing by program title of the three national television networks' commercial programs during 1959. The programs listed are for the 12-month period ending Dec. 31, 1959. Listing includes program title, sponsor and product, network and the advertising agency handling the account. Programs are all of 13-week duration or longer. Compilation has been made through the cooperation of ABC, CBS and NBC.
— A —
Adventures In Paradise (ABC-TV)
Advertiser and Product:
Anahist (Cold Remedies,, Nasal & Throat Sprays) Ad Agency— Ted Bates
Armour (Dial Soap, Chiffon Liquid, Dial Shampoo,
Canned Meats, Dash Dog Food) Ad Agency— Foote, Cone & Belding
Bristol Myers (Bufferin)
Ad Agency — Young & Rubicam
Bulova (Watches, Portable Stereo Phonographs,
Radios) Ad Agency— McCann-Erickson
DuPont (Car Waxes, Polishes, Car Wash, Sponges) Ad Agency— BBD & 0
Isodine (Isodettes, Isodine Gargle, Antiseptic) Ad Agency— Reach McClinton
Johnson & Johnson (Baby Products, Surgical
Dressings) Ad Agency— Young & Rubicam
L & M (All Tobacco Products of L&M) Ad Agency— McCann-Erickson
Luden's (Candy Bars, Cough Drops) Ad Agency— J. M. Mathes
Polaroid (Polaroid Cameras & Accessories) Ad Agency— Doyle-Dane-Bernbach
Reynolds Metals (Aluminum Products) Ad Agency— Clinton E. Frank
7-Llp (7-Up Beverage)
Ad Agency— J. Walter Thompson
Adventures of Ozzie & Harriet (ABC-TV)
Advertiser and Product:
Eastman Kodak Co. (Kodak Camera Products) Ad Agency— J. Walter Thompson
Quaker Oats Co. (Pancake Mixes, Cat & Dog Food) Ad Agency— J. Walter Thompson
Adventures of Robin Hood (CBS-TV)
Advertiser & Product:
Colgate Palmolive Co. (Colgate Dental Cream,
Palmolive Soap, Lustre Creme Shampoo, Halo) Ad Agency— Ted Bates & Co.
Alaskans (ABC-TV)
Advertiser and Product:
Anahist (Cold Remedies, Nasal & Throat Sprays)
Ad Agency— Ted Bates Co.
Armour & Co. (Dial Soap, Chiffon Liquid Detergent, Dial Shampoo, Canned Meats, Dash Dog Food)
Ad Agency— Foote, Cone & Belding
Bulova (Watches, Portable Stereo Phonographs & Radios)
Ad Agency— McCann-Erickson
Corning Glass (Glassware, Pyroceram)
Ad Agency— N. W. Ayer
DuPont (Car Waxes, Polishes, Car Wash, Sponges)
Ad Agency— BBD & 0
Johnson & Johnson (Baby Products, Surgical Dressings)
Ad Agency— Young & Rubicam
Liggett & Myers (Cigarettes)
Ad Agency— McCann-Erickson
Luden's (Candy Bars, Cough Drops)
Ad Agency— J.M. Mathes
National Carbon (Prestone Anti-Freeze, Eveready Products)
Ad Agency— William Esty
Procter & Gamble (Crest)
Ad Agency— Benton & Bowles
7-Up (7-Up Beverages)
Ad Agency— J. Walter Thompson
Alcoa Presents ABC-TV (NBC-TV)
Advertiser and Product:
Aluminum Co. of America (Alcoa Wrap, Aluminum) Ad Agency— Fuller, Smith & Ross
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