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^555P5=35=33:^5:35:i]«?55=35=3^^ TV PROGRAMS
Many Loves Of Dobie Gillis (CBS-TV)
Advertiser and Product:
Philip iVIorris, Inc. (Marlboro, Parliament Alpine
Cigarettes) Ad Agency— Leo Burnett Pillsbury Mills Inc. (Flour, Frosting Mixes,
Potato Products, Dry, Frozen and Refrigerated
Mixes) Ad Agency— Leo Burnett
Markham, with Ray Milland (CBS-TV)
Advertiser and Product:
Ligget & Myers Tobacco Co. (Duke Cigarettes)
Ad Agency— McCann-Erickson
National Carbon Co. (Prestone and Eveready
Products) Ad Agency— William Esty Schlitz Brewing Co. (Schlitz Beer) Ad Agency— J. Walter Thompson
Marx« Groucho —
You Bet Your Life
(NBC-TV)
Advertiser and Product:
Lever Brothers (Detergents, Edible fats, dentifrices)
Ad Agency— BBD & 0
Pharmaceuticals, Inc. (Geritol, Sominex, shaving accessories)
Ad Agency— Parkson
Polaroid (Land Cameras, photographic equipment)
Ad Agency— Doyle, Dane & Bernbach
Toni Co., Division of Gillette Co.; (home permanents, shampoos, hair sprays, rinses, curlers, hair care and grooming products, creams and lotions for hands and body, pens and pencils)
Ad Agency— North
Masquerade Party (CBS-TV)
Advertiser and Product:
American Home Products Corp. (Anacin,
Freezone) Ad Agency— Ted Bates Hazel Bishop (Lipstick, Polish, Make-up) Ad Agency— Raymond Specter Block Drug (Polidents, Poli-Grip) Ad Agency — Grey
P. Lorillard Co. (Tobacco products) Ad Agency— Lennen & Newell
Polk-Miller Products (Sargeant's Dog Care
products) Ad Agency — N. W. Ayer
Matty's Funday Funnies (ABC-TV)
Advertiser and Product:
Mattel (Toys)
Ad Agency— Carson, Roberts
Maverick (ABC-TV)
Advertiser and Product:
Drackett Co. (Drano)
Ad Agency— Young & Rubicam
Kaiser Aluminum (Aluminum Foil, Universal
Jeeps) Ad Agency— Young & Rubicam
Meet McGraw (ABC-TV)
Advertiser and Product:
Alberto Culver (Hair Products) Ad Agency— Geoffrey Wade
Meet The Press (NBC-TV)
Advertiser and Product:
Manhattan Shirt Co. (Manhattan shirts) Ad Agency — Daniels & Charles
Men Into Space (CBS-TV)
Advertiser and Product:
American Tobacco Co. (Lucky Strike Cigarettes) Ad Agency— BBD & 0
Mighty Mouse Playhouse (CBS-TV)
Advertiser and Product:
Colgate-Palmolive Co. (Colgate Dental Cream)
Ad Agency— Ted Bates
General Foods Corp. (Post's Cereals)
Ad Agency— Benton & Bowles
Miliionaire, The (CBS-TV)
Advertiser and Product:
Colgate-Palmolive Co. (Colgate Dental Cream, Lustre-Creme Shampoo, Florient, Palmolive Soap, Liquid Vel)
Ad Agency — Ted Bates; Lennen & Newell
General Mills, Inc. (Flour, Cake Mix, Cereals)
Ad Agency — Dancer-Fitzgerald-Sample
Gulf Oil Co. (Gasoline, Oils)
Ad Agency— Young & Rubicam
Quaker Oats Co. (Cereals, Fan-cakes, Baking Mixes, Pet Food)
Ad Agency — J. Walter Thompson
Mr. Lucky (CBS-TV)
Advertiser and Product:
Brown & Williamson Tobacco Corp. (Life
Cigarettes) Ad Agency— Ted Bates Lever Brothers Co. (Dove Beauty Bar, Handy
Andy) Ad Agency— Ogi Ivy, Benson & Mather
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