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ft:15=Ctl&S5=e=ft=i»&:fi=ifci»£:^i=^^ TV PROGRAMS
Johnson & Johnson (Baby Cream, Cotton Buds,
First Aid Cream, Cold Remedies) Ad Agency— Young & Rubicam Lever (Surf, Oneida, Pepsodent Paste & Brushes) Ad Agency— BBD & 0 Polaroid (Polaroid Camera) Ad Agency— Doyle, Dane & Bernbach Reynolds Metals (Reynolds Wrap) Ad Agency— Lennen & Newell Sterling Drug (Haleys M-0) Ad Agency— Dancer-Fitzgerald-Sample
Structo (Toys)
Ad Agency— Erwin Wasey, Ruthrauff & Ryan
Warner-Lambert (Listerine)
Ad Agency — Lambert & Feasley
Strip Playhouse (CBS-TV)
Advertiser and Product:
Lever Brothers. Co. (Stripe Toothpaste) Ad Agency— J. Walter Thompson
Sullivan, Ed, Show (CBS-TV)
Advertiser and Product:
Colgate-Palmolive Co. (Colgate Dental Cream Lustre-Creme Shampoo, Fab, Ajax)
Ad Agency— Ted Bates
Eastman Kodak Co. (All Products)
Ad Agency— J. Walter Thompson
M-E-L Division of the Ford Motor Co. (Mercury, Edsel Automobiles)
Ad Agency— Kenyon & Eckhardt
Sunday News Special (CBS-TV)
Advertiser and Product:
American Home Products Corp. (Anacin, Bisodol,
Freezone) Ad Agency— Ted Bates Carter Products Inc. (Arrid Cream Deodorant,
Rise Shave Cream, Little Liver Pills, Nair) Ad Agency — Ted Bates
Sunday Sports Spectacular (CBS-TV)
Advertiser and Product:
Schlitz Brewing Co. (Schlitz Beer) Ad Agency— J. Walter Thompson
77 Sunset Strip (ABC-TV)
Advertiser and Product:
American Chicle (Dentyne, Rolaids)
Ad Agency— Ted Bates
Elgin National Watch Co. (Watches)
Ad Agency — J. Walter Thompson
Reynolds Tobacco (Salem)
Ad Agency — William Esty
H. F. Ritchie (Brylcreem)
Ad Agency— Kenyon & Eckhardt
Whitehall (Dristan)
Ad Agency— Ted Bates
— T —
Take A Good Look (ABC-TV)
Advertiser and Product:
Consolidated Cigars (Dutch Masters) Ad agency— Erwin Wasey, Ruthrauff & Ryan
Tales Of Wells Fargo (NBC-TV)
Advertiser and Product:
American Tobacco (Pall Mall Cigarettes)
Ad Agency— Sullivan, Stauffer, Colwell & Bayles
Buick Motor Division (Automobiles, parts &
accessories) Ad Agency— Kudner Procter & Gamble (Bar soap, women's
shampoos, home permanents, dentifrices) Ad Agency — Compton
Taylor, Robert, starring in
The Detectives
(ABC-TV)
Advertiser and Product:
Procter & Gamble (Camay, Crest, Tide, Pretl) Ad Agency — Benton & Bowles
Temple's, Shirley, Storybook (ABC-TV)
Advertiser and Product:
John H. Breck Co. (Shampoo) Ad Agency — N. W. Ayer
Texaco
Huntley-Brinkley Report
(NBC-TV)
Advertiser and Product:
Texaco, Inc. (Motor oil, gasoline products) Ad Agency— Cunningham & Walsh
Texan, The (CBS-TV)
Advertiser and Product:
Brown & Williamson Tobacco Co. (Viceroy
Cigarettes) Ad Agency— Ted Bates Lever Brothers (Bar, Package Soap, Detergent,
Dentifrices, Edible Fats, Whipped Toppings,
Room Air Refreshers) Ad Agency— Kenyon & Eckhardt Pharmaceuticals, Inc. (Williams' Men's
Toiletries, Geritol, Serutan, Sominex) Ad Agency — Parkson
Thanksgiving Day Parade (ABC-TV)
Advertiser and Product:
Chrysler Corp. (Cars & Trucks) Ad Agency — Leo Burnett
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