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VITAL STATISTICS GENERAL INFORMATION
^ Total 1957 radio-TV best, revenue (before Fed. income tax) $1.5 billion
► Total radio-TV broadcast income (before tax) for 1957 $214.6 million
► Radio revenue for 1957 $517.9 million
► Radio profits for 1957 $54.6 million
^ Total broadcast revenues for 1957 $943.2 million
Derived from sale of time (77% ) $726.3 million
Der. from sale of talent, prog, material & production (23%) $216.9 million
► Total TV time sales (before commissions deductions) for 1957 $868.7 million
Network time to nat'l advertisers (45.4%) $394.2 million
Non-net. time to nat'l advertisers (34.1% ) $296.4 million
Time to local advertisers (20.5%) $178.1 million
► Total 1957 TV broadcast expenses $783.2 million
► Total TV broadcast income (before tax) for 1957 $160 million
y TV receiver factory billings for 1958 $686 million
► Factory sales of radios for 1958 totaled $326 million
► Factory phonograph sales for 1958 were $263 million
► Phonograph record sales for 1958 $166 million
► Retail sales of TV sets for 1958 $5.1 million
► Tape recorder retail sales (64 mfrs.: 410,000 units) for 1958 $72 million
► Magnetic tape retail sales for 1958 $20 million
► Total revenue of radio networks (4 nat'l, 3 reg.) for 1957 $73.5 million
► Total revenue of 3143 independent radio stations for 1957 $444.4 million
► Total profits for above 3143 radio stations for 1957 $54.6 million
► Network radio time sales for 1957 $51.7 million
► Radio station local time sales for 1957 $316.5 million
► AM stations reporting operational loss for 1957 959
► Revenue of TV networks and their 16 stations totaled $467.9 million
Total revenue 390 post-freeze TV stations for '57 $214 million
VHF (302) $187.3 million
UHF (88) $26.7 million
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