Radio age research, manufacturing, communications, broadcasting, television (1941)

60.000 at RCAM Ralhj (Continued from page 7) in this war can only lie acliio\ I'd 1)V a nnity of purpose; unity of deterniina- tion; unity of sacrifice on the home front. We shall not fail those who are not here tonight." In tliese words, the new Beat the Promise production dri\e was inaugu- rated. In planning the campaign, the BTP Ad\'isor)' Committee, headed by Thomas F. Jo\'ce, \'ice President, re- tained the essential elements of the pre- vious tried and pro\en Beat the Prom- ise drive. The objective is to make a Second Front possible by getting out more production. Workers are being urged to: 1. Meet and beat production schedules to m;ike a second front possible—and successful. 2. Conserve vital materials, tools, machinery, and time. 3. Be on time every day, to make every minute count. 4. Suggest ideas that will speed production or conserve mate- rials. Competition between iiidi\iduals. depurlnients, and plants, will again be the keystone of the driv^e. Individual and department efforts \\ill be recog- nized through new merit pin awards and the plant with the best over-all performance each month will receive the President's flag. The first active step in this new pro- duction drive was taken on Septem- l)er 15, when employees received a pledge for their signatures. This sol- emn pledge, made to the fighting forces of the United Nations, called for the signer to contribute his blood, his money, his sweat and his courage for our ultimate victorv. In Camden, the first elements of the drive began to appear two weeks in advance. On the sidewalks aroimd the factory buildings there appeared the date "Sept. 13?" Posters with this date appeared on the bulletin boards and billboards. Provocative newspaper ads began to appear. Day by dav, letters were added to a sign atop the public library adjacent to the plant which finally spelled out "The Second Front Depends on the Home Front! Beat the Promise." Provocative sound svstem announcements referring to the Sep- tember 13 date were made throughout the plant. Soon, posters along the highways announced that a war show was to be presented and that tickets lor it could be obtained from RCA Victor workers. Handbills describing the show- were distributed. The demand for tickets be- came so great that all the available supply was exhausted long before September 13. Some highlights of the inaugural program were; the personal appear- ance of Coxswain John Cullen, U. S. Coast Guard hero who was instrumen- tal in trapping the eight Nazi sabo- teurs; Lucv Monroe, who led the crowd in a song fest; Alexander Kipnis, famous Russian-American basso and \'ictor recording artist; and the three Soviet heroes now in this country— Liudmila Pavlichenko. Red .\rniv lieu- tenant credited with killing 309 Nazi soldiers; Nikolai Krasavchenko, Soviet youth leader, and N'ladimir Pchelin- tsev, crack sniper who killed 1.52 Nazi soldiers with 154 bullets. Units of the U. S. Coast Guard and the 385th Infantry of the 76th Division made important contributions to the war show. The feature of the Coast Guard portion of the program, and one that proved unusually popular, was a demonstration of the Coast Guard Dog Patrol. The troops, under the command of Lieut. Colonel Don N. Holmes, pre- sented a full hour's program of ma- rfivST CCAliDSXtKN. Willi 11 K.I 11 -i IH AINEU MEMBKHS Ol- Till-; DOl. 1' \ I IU)1 . I' \H \nE BEFORE BAI I,Y CHOW I) 22 RADIO AGE