Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

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These men stuck to the last, spinn- ing chances for evacuation. Bell was reported hayoncted to death by the |aps h\ the late Mchille Jaeotiv ot Lite magazine, himself a former Ni5C; reporter. Silen is a prisoner of tlie Japs in Manila. And \\'allace was last heard from retreating to the hills hevond the cit\' \\ ith American troops. A letter which Silen wrote to NBC in Xew York last November tells the storv of this NBC man's devotion to his dut\' better tli.m ari\thing anvone else eould write. "Arrangements completed," he as- smed NBC. "1 can broadcast at any time, even during actual bombing, un- less main power supply is destroyed. W'ill use special bomb-proof broadcast site. Have made arrangements for anti- aircraft guns to protect our position." On that fateful day of December 7, NBC reporters all o\er the world re- ported to America. Wahl and Loren Thurston were heard from Honolulu. Then followed Sidney Albright from Batavia, John Yoimg from Singapore, Harrison Forman from Hong Kong and Ed Mackay from Shanghai. Mel Jaeoln' spoke from Chungking. Dick TennelK' in Tokyo had already been interned. He has since arrived in this country. But Mackay is still interned in Shang- hai at last reports. Stoop 0)1 Dieppe NBC's newest scoop was the raid on Dieppe. Five days before the raid Rob- ert St. John in London notified the NBC news room in New York not to expect any reports from Nhic\'ane imtil further notification. The reason was ap- parent when the radiogram came that MacA'ane had arrived at an unidenti- fied liiitish port and was ready to re- port on Dieppe. The report of the Dieppe foray by MacVane was heard on NBC and repeated on the Blue Net- work. Nhic\'ane was the only American radio reporter to accompany the Com- mandos and Hangers. NBC reporters have done a magnifi- cent job but there's a bigger one ahead. That job is to report the remaining days of the war without bias, without prejudice, without fear and without favor. Anil wiieu tlie war is linishi-d, there's tiie peace to be w(in. Niles Traniniell, President ol the National Broa<lcasting Compan\', has already envisaged the possiijilities ol reporting the peace by radio. .\li. Trammell believes NBC microphones should be at liand to report the negoti- ations from dav to day to the American people. In such a way, he believes, lies assurance for a free peace, written by free people, lor a tree world. The radio of the future will be even more world-wide in scope. Our cover- age of the news internationallv will be intensified and onlv the limits of the globe will bound tlie peregrinations of our reporters. Nem \deoi Come out of the Blue (Cdiitiiitiicl from page IS) our sclieilule. f-laymond Gram Swing, the distinguished news anahst, was added to oin' group of newsmen, and w ith such noteworthy commentators as Dorothy Thompson, Walter W'inchell, Drew I-'earson and Earl Godwin we are in a position to offer our listeners the best in this tvpe of informatix e broad- cast. At the time of our separation from NBC, 116 stations were affiliated with the Blue Network. Since then, 18 new- stations have joined the Blue and 5 ha%e been lost to other networks. We haxen't many 50,(J()() watters. but those we have are located in the places where they are really needed and where they fully justify their cost. The Blue gives a primary coverage of 47 out of 50 leading markets, and serves a total of more than 21,000,000 radio families across the nation, approxi- mately 71 per cent of the radio homes in America. Since the first of the year, the Blue has added 2.'3 advertisers to its list of sponsors, more than any other network. Outstanding in interest to the adver- tising business, in addition to the Blue's signing of the first seven-day-a-week sponsored program on record, was the largest time sale in point of hours-per- week to any individual sponsor. NBC Program Ratings Climb CROSSLEY R.\TINGS for NBC^ programs, in the first seven months of this year, show a material increa.se over the cor- responding 1941 period. Total ratings of all NBC programs are 6.8 per cent better than last year, while the average NBC program rating has gone up from 13.7 to 14.9. a gain of S.S per cent. Blue Gets Legion Award THE BLUE NETWORK ou September 21 received the American Legion Auxil- iaiy's seventh consecutive Radio Award as the network which has made "the greatest overall contribution to oiu' war effort." The award, an engra\ ed plaque, was presented to E. R. Borroff, vice presi- dent in charge of the BLUE's Central Division, by Nhs. Eben P. Keen, chair- man of the Auxiliary's National Radio Committee, at the Municipal Audito- rium in Kansas Citv. Each of the four national networks competed for the award by submitting the names of radio series, consisting of four or more programs, which would tend to "awaken the complacent, in- spire confidence and increase produc- tion for the war eftort." RCAC in Bermuda Circuit DIRECT RADIO TELEGRAPH scrvicc be- tween the United States and Ber- muda, one of the key Atlantic outposts of the nation"s armed forces, was inau- gurated August 10 by RCA Commu- nications, Inc. The new radio message circuit link- ing New York and Hamilton is oper- ated at this end liy RCA Communi- cations and in Bermuda bv Cable and Wireless. Ltd., which also is RCA Communications' correspondent in Great Britain and in a number of other foreign lands. Operation of the circuit greatly facil- itates the handling of message traffic lietween the two points. In the past, telegraph service with Bermuda was operated by wire and cable via Canada. RADIO AGE 25