Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

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LATIN AMERICANS GET RCAM NEWS PROGRAMS Series Presents Associated Press Seroice on Big Stutioiis ill Southern Hemisphere. A NEW SERIES of radio programs teatur- ing Associated Press news was started October 1 in five important Latin American cities under tlie sponsorship of the RCA Manulacturing C^ompany. Tlie programs are being liroadcast o\ cr Radio Xacional, Rio de Janeiro; Radio El Mwndo, Buenos Aires; Radio Xa- cional de Agricultura, Santiago. Chile; XEg, Mexico City, and CMQ-COCQ, Havana, Cuba. The latest news of the world, as well as national and local news received through the facilities of the Associated Press. RCA X'ictor officials say, contrib- ute toward establishing the programs among the most outstiinding presenta- tions on each station. The news is broadcast under the title of "Your RC.\ Foreign Corre- spondent" and features the slogan: "Today in w;ir, tomorrow in peace, remember RCA N'ictor." .Vccording to J. D. Cook. \'ice Presi- dent in charge of the RCAM Interua- tion.il Division, the programs, in addi- tion to making high-grade, unbiased news available, are intended to explain the RCA storv to the public during a period of acute scarcitv and shortages. "Tlicre is nothiiiir to sell." said \\\. 'ki^SL.^4^A''MU^m-^^'^^X-.^¥.^^^^^U>.^ Cook, "and these programs will explain whv. The aim is to retain the good will of the Latin .-Vmerican public which has been built up for the past forty years." The programs are adapted to the needs and conditions of each indiv idual coimtrv tlirough the local offices of both RC.-\ \'ictor and the .Associated Press. RCAM in Big Ad Drive ONE OK THE L.\ncEST institutional ad- \ertising campaigns ever undertaken by the RCA Manufacturing Company opens this month with a series of 4- color. double-page ads in a sizeable list of the nation's leading mass circulation magazines. The campaign will run for one \ear, supported by spot-annoimce- ments on local radio stations from coast to coast, according to D. J. Finn, RC.Wfs Advertising Manager. Initial ads in the Saturday E\ening Post, Col- lier's. Life. Time. Xewsweek. and Farm founial will show how RC.AM's "Beat the Promise" campaign has pro\ ed a spark plug in war production. Sound Movies Aid War RCA THEATHK iuul film recording equipments are playing importimt roles in the war. according to Edward C. (.'.iliill. RC.\ Manufacturing Company's Motion Picture Disision Nhmager. Sound motion pictures long ago won recognition bv both ci\ il and military authorities as a desirable recreational ;icti\itv in maintaining morale and pro- viding relaxation. Their use extends ;ilso into the fields of group education and training. Mr. C'ahill said. War Programs Increase i)U(>Aix:.\.ST TIME DEVOTED by NBC to programs intended to further the war effort continues to increase, ;iccording to figures released by XBC's Program Analvsis department. During the pe- riod from July 16 to 31 inclusive. XBC broadcast 86 such commercial and sus- taining shows for a total time of 29 hours and 49 minutes. This compares with 23 hours and 35 minutes allotted to the same objecti\e in the first half of July. 3 0 RADIO AGE