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"BREAKFAST AT SARDl'S" IS ONE OF THE PROGRAM INNOVATIONS OF THE BLUE NETWORK. HERE, TOM BRENEMAN, HOST. IS SHOWN INTERVIEWING ONE OF THE GUESTS IN A HUMOROUS SEQUENCE. Blue Trys New Program Ideas CARLIN SAYS BROADCAST SCHEDULE ON NETWORK IS HIGHLY FLEXIBLE STRUCTURE. ADJUSTS OFFERINGS TO COINCIDE WITH CHANGES AS PLANS ARE MADE TO TEST DIFFERENT SHOWS. By Philips CarJin r/cc President in Charge of Programs, Blue Network Company, Inc. STEPPING out onto new paths while keeping its hand on the pulse of public opinion, the Blue Network Company has tried and proved an entirely new conception of network program structure in the eleven months of its existence :is an independent entity. To us, the program schedule is a lle.xible structure for which the needs and wants of the public are as the breath of life. Just as a good chef keeps his mind on satisfying the myriad and shifling tastes of his customers—■ today's and tomorrow's customers— without regard for what somebody wanted last week or last year, so the BLUE is constantly offering pro- grams in line with changing condi- tions, changing thinking, changing habits. We have eagerly welcomed new ideas and new techniques, feel- ing certain that a live network must be always ready to take a change. This vision of the BLUE as a medium always alive to change is in line with the whole trend of thoughts today in every field, and we look on radio as one of the most impoi'tant methods of helping peo- jile to adjust themselves to the revo- lutionary changes that are accom- panying the war. Looking ahead to 1943. we are already working on plans for more of the new type of daytime show, such as "Broadcast at Sardi's," and the service programs which will be of vital necessity to evei\v citizen. One kind of program intended to help solve the food problem, with gas rationing and meat and butter shortages revising cook books, and dehydrated foods replacing canned goods ("Mystery Chef") is already on the air. Conservation will con- tinue to be an all-important theme. The BLUE may also enter other fields as dictated by public neces- sity. These may well include the [IS RADIO AGE]