Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

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fiRST Aid fop. ia/art/M£ aOi/ert/sers COVER THC FATTIST MARKET -» Even though your budget's short, you can still make ends meet to cover the fattest market in the U. S. Use WJZ's thrifty coverage of Greater New York. (WJZ recently pulled nearly 10,000 requests from four low-cost announcements on "The Woman of Tomorrow".) ^^ FINGERS ON PULSE ■* Keep your fingers on the pulse of what really counts in wartime advertising. WJZ advertising is up 37% for 1942. And there's a reason. For example, when WJZ and a competitor recently carried the same announcement 22 and 21 times respectively, WJZ pulled 20% better! KEEP TRADE NAMES ALIVE Keep your trade name alive for the duration by the WJZ "respiration" method. You're the one who'll be tickled. Because you'll keep that name alive and kicking in the minds of Greater New York's millions at lower cost over WJZ. KEEP MESSAGE WARM You'll find your advertising message getting hot with the help of WJZ's extra coverage ... 5.336.253 radio homes in the Greater New York Market —658,253 more than its closest competitor. It's the lowest cost coverage of the world's greatest market! WJZ 50,000 WATTS 77 ON YOUR DIAL New York's First Station and Key Station of the BLUE NETWORK