Yearbook of radio and television (1958)

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5*r ^ i m OVER I, UUU STATIONS SELL WITH WORLD! Using Success-Proved Features Like These: •PERSONALIZED JINGLES for station promotion, advertiser messages and such service campaigns as Road and Traffic Conditions, Time and Weather Reports, Back-To-School Promotions, and many others offering advertisers exclusive air identity. ^FEATURE PROGRAM SIGNATURES for D-J record shows, news and sports reports and many local personality shows that give distinctive production impact. ( • ACROSS-THE-BOARD PROGRAMMING ith big name stars like David Rose, Peggy Lee, Ray Bloch, The Three Suns, Raymond Massey, Doris Day, Harry James and scores of others providing unlimited sales opportunities'. • STATION PROMOTION PLANS Overall merchandising ideas like SOUND-O, VOICE , OF FORTUNE and RADIO'S BIG WEEK-END BARGAIN PARADE that give stations a distinctive personality build audiences, attract sponsors! '■'-■-■ r. \ .