Yearbook of radio and television (1957)

Record Details:

Title:
Yearbook of radio and television
Date:
1957
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1957)
Leaf #:
00011
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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Left to right: Sam Hunsaker, Acct. Exec, Lewis Edwin Ryan Adv.; Joel S. Daniels, Jr., Adv. Mgr., Capital Airlines; James W. Austin, V.P., In charge of Sales & Traffic, Capital Airlines; William J. Green, Director Radio-TV, Lewis Edwin Rvan Adv.; Marty Rollins, Radio Sales Representative, NBC Spot Sales Sells? In July, 1955, Capital inaugurated a new Viscount service between Washington and Chicago. By October, 1956, they ■!had tripled the service and zoomed from less than 20% to more than a 50% share tof a greatly-expanded market! In Washington, and in Chicago, as in every on-line icity served by NBC Spot Sales, Capital uses NBC Spot Sales-represented stations. Here's how James W. Austin, Capital's Vice-President in charge of Sales and Traf|fic, sums it up: ■^Capital's problem is to sell seats and to 'sell them right now, to cover the market Completely and to provide the flexibility we need in each market. Spot Radio is a 'must' in our advertising program." If you're looking for lightning-fast results for your product or service, look to . . . fNBCl! INBCISPOT SALES Representing these leadership stations CLEVELAND — WHK LOUISVILLE— WAVE, WAV CHICAGO— WM/^Q, WNBQ HARTFORO-NEW BRITAIN— WNSC ST. LOUIS— KSO, KSO•^^ NEW YORK—WRCA, WRCA-TV DENVER — KOA, KOA-TV SCHENECTAOY-ALBANY-TROY— WRGB SEATTLE-TACOMA—KOMO PHILADELPHIA— WRCV, WRCV-TV LOS ANGELES — KHCA WASHINGTON_WRC. WRC-TV PORTLAND, ORE KPTV MIAMI— WCKT SAN FRANCISCO— KNBC BUFFALO— WBUF HONOLULU — ttGU, KONA