Yearbook of radio and television (1957)

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This . . . the world's most famous commercial time signal was first heard in 1927! It became the announcement most familiar to the radio audience . . . just as today Bulova is seen most often on television. The first commercial announcement ever made on television — 2 P.M., July 1, 1941, over WNBT, New York, was also sponsored by BULOVA. Now — Bulova has over 96 million spot impressions weekly; almost 114 million impressions on the Jackie Gleason Show and other top network programs! As a pioneer user of radio and television spots, Bulova salutes the stations which have served it so well, and wishes them continued prosperity! B • U • L O • V A WATCH COMPANY, INC. Bulova Park, N. Y. L J 12