Yearbook of radio and television (1957)

Record Details:

Title:
Yearbook of radio and television
Date:
1957
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1957)
Leaf #:
00086
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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Heady Congratulations to LAWRENCE WELK and ttis Television Sponsors DODGE and PLYI^OUTH! v^, "The LAWRENCE WELK Show ... by far the outstanding buy. ...A virtual give-away!... reaches a big audience... (even) more conspicuous for efficiency (direct sales results)!" Billboard's fIRST A.R.B. Cost Per Thousand Survey Covering Men, Women and Children (January 26, 1957, edition; (HOMES-DELIVERED CATEGORY) FIRST ■ . ■ Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Homes $1.10 FIRST • • • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Men Viewers. . . 1.12 FIRST . . . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Women Viewers .92 (COMEDY, VARIETY & MUSIC SHOWS) FIRST . . • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Homes $1.10 FIRST ■ . . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Men Viewers. . . 1.12 FIRST • • • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Women Viewers .92 (AUTOMOTIVE & PETROLEUM SPONSORS) FIRST • . • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Homes $1.10 FIRST ■ . . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Men Viewers. . . 1.12 FIRST • • . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Women Viewers .92 GABBE, LUTZ, HELLER & LOEB 1626 N. Vine Street Hollywood 28, Calif. Phone: HOIIywood 9-1993 Personal Management 119 West 57th Street New York, N.Y. Phone: Circle 5-7998 78