Yearbook of radio and television (1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

statistics Reveal Growtli of Radio-TV in Latin America IN the relative short period of one year, the radio and television industry in Latin America has taken huge steps. There seems to be a revival of radio at hand and television is fast getting to be a big brother. For the first time in several years, Latin America showed a substantial increase of radio homes — 20% more radio homes over 1955, or about 2,250,000 new homes which never had a radio set previously. In general terms the increases were greater in countries like Argentina (1,850,000), Brazil (3,838,000), Colombia (470,000), Cuba (1,100,000), Dominican Republic (98,000), Guatemala (68,500), Mexico (1,125,000), Nicaragua (69,000), Puerto Rico (440,000), Salvador (225,000) and Venezuela (500,000) where television has been doing well. All in all, there are some 11,500,000 radio homes today. The number of new radio stations has increased but only by 8% — the reverse of previous years when the number of radio stations increased rapidly. The television picture is very sketchy at this writing but is summarized below: Country Stations TV Homes Argentina 1 70,000 Brazil 6 316,000 Colombia 3 50,000 Cuba 9 260,000 Dominican Republic .... 1 8,000 El Salvador 1 8,500 Guatemala 2 8,000 Mexico 10 230,000 Nicaragua 1 3,000 Puerto Rico 3 156,000 Uruguay 1 1,000 Venezuela 6 85,000 Of these 44 stations, 4 started in 1950, 4 in 1951, 7 in 1952, 6 in 1953, 6 in 1954, 5 in 1955 and 12 started in 1956. So you can see that 1956, compared with any previous year, showed an increase of more than 100%. At this stage there are 1,200,000 television homes concentrated in a few markets. In the matter of radio and television programs, the following percentage figures will show, on the basis of one month's programming, the differences among 3 countries picked at random: By , M. MARTINEZ Executive Vice-President Caribbean Networks, Inc. Radio Programming — Percentage El Sal PanCuba vador ama Adventure — — 7.7 Comedy 7.3 2.8 2.6 Disc Jockies — 1.2 2.6 Drama — Soap Opera. 36.7 30.2 35.2 Popular Music 13.5 52.8 29.8 News 15.2 3.8 12.0 Variety 17.6 1.2 6.7 Quiz — 3.6 .4 All others 9.7 4.4 3.0 100.0 100.0 100.0 'ng — Percentage El Sal Puerto Cuba vador Rico — 4.8 1.4 6.9 — 1.4 3.2 22.2 7.4 6.4 — 5.3 12.8 7.2 3.9 4.3 — — 12.1 AAA 31.3 16.5 7.1 3.5 5.3 — 3.5 12.2 3.2 1.8 — 1.6 9.2 16.5 7.9 26.0 3.8 1.6 5.39 Television Programming Adventure Comedy Children Cooking Drama Educational Long Feature Films News Quiz Sports Western Films ... Variety 16.5 All others 100.0 100.0 100.0 It is estimated that the radio and television budgets for 1957 are in the neighborhood of $49,000,000— an increase of 25% over 1956. Of this total, 59% is allocated to radio and 41% to television. Because of television's tremendous impact, and the fact that the advertiser can reach between 6 and 8 people per home, the budgets for 1957 show the larger increase. 81