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CARTB Expands, Plans For Future Along With Canadian Broadcasting
THE year 1956 was the busiest in C.A.R.T.B.'s 32 year old history. Our radio membership went up 6.6% and our television membership 12%, so that our association now represents 145 of the 160 independently-owned and operated radio stations and 28 of the 31 independently-owned and operated television stations in this country.
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The most significant event in 1956 for the Canadian broadcaster were the hearings of the Royal Commission on Broadcasting, a government-appointed, three-man Commission which travelled across Canada, from spring until fall, hearing briefs concerning the future of Canadian radio and television broadcasting. The recommendations of the Commission were scheduled to be laid before the government some time in March, 1957.
In its briefs to the Commission, C.A.R.T.B.'s main requests were for: (.1) the establishment of a separate regulatory board to ameliorate the situation whereby the government-owned Canadian Broadcasting Corporation is both competitor with, and regulator of, the non-government broadcasting stations; (2) the immediate licensing of non-government television broadcasting stations in all areas of Canada, including the main metropolitan centres which are now reserved exclusively for government-owned television; and (3 ) permission to form private networks.
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The Canadian Association of Radio and Television Broadcasters was encouraged both by the press support we received for our case and by the number of organizations. Chambers of Commerce, Boards of Trade and women's groups, which endorsed our case in their own briefs before the Commission. Support was especially strong for our contention that television stations, operated by private enterprise, should be allowed to open in areas served at present only by the CBC television system.
The separate regulatory body was also endorsed by a good many organizations and individuals on the grounds that the existing situation where the CBC not only acts as
By T. J. ALLARD
Executive Vice-President
Canadian Assn. of
Radio & Television
Broadcasters
competitor for the same business and audience, while being subsidized by the government, but also acts in the capacit;* of judge and jury in decisions concerning the licensing and operating of privately-owned stations, and controls the only national networks allowed in Canada, is undemocratic.
As supplements to its briefs, C.A.R.T.B. also submitted to the Commission the results of polls taken by independent research organizations which showed that over 57% of voters favoured the separate regulatory board and that the government-owned TV monopoly was frowned on by 77.8% of the population.
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The Association also presented a brief to the Gordon Commission, a commission exploring Canada's economic future. The point was made before this latter commission that Canadian broadcasting could expand enormously, in the way that U. S. broadcasting has expanded, if government-imposed shackles were removed.
The Sales and Research office in Toronto expanded its research and statistical material supplied to agencies, advertisers, reps and stations this year, and has also undertaken negotiations with the main broadcast measurement organizations with the view to improving statistics in this field. The Television Seminar, inaugurated last year and due to be repeated annually from now on, was also a big success. Out of this Seminar, for one thing, came the initial plans for the C.A.R.T.B. Television Sales office which will be opened in Toronto early in 1957.
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Canada has now reached the point of 96.7% radio saturation and about 80% TV saturation, but Canadians are still buying both radio and television sets at record rates, [n 1956, Canadians bought 536,000 new radios and 484,800 new television sets.
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