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LOUIS DEAN — CBS Announcer
T OUIS DEAN’S birthplace was a hillside farm near the village of Valley Head, Alabama. Louis, now thirty-one, started at an early age to help earn his way in the world by helping at his grandfather’s store. After graduating from Birmingham high school Louis went as far north as Lexington, Va., to attend Washington and Lee University, but he left there after a year to enter the Navy, although he would have been rejected as under age had not war-time zeal fired his imagination when he filled out his application blank. Returning from the Navy after the war, he resumed his studies at the university, but post-war restlessness allowed him to remain there but one more year. At the end of that he took a course at the Randolph-Macon Institute of Music at Danville, Virginia. After this training he came to New York to look for a job. While in college he had sold phonograph records at the college store to help work his way, a fact that at this time led him to apply for work as a salesman with the Brunswick Phonograph Company. When electrical recording was developed, using microphones, he developed an interest in radio, and accepted an offer to join the staff of Station WGY in Schenectady. In December of 1930 he was offered a position on the staff of Columbia at WABC in New York. He is one of the outstanding announcers of commercial programs ... is meticulous to a fault about his pronunciation of words . . . his Southern accent is almost gone, except when he resumes it as called for by the script of a program he announces for Columbia’s Dixie network . . . which has given associates the opportunity to nickname him “OP Massa” Dean . . . and some friends call him Dr. Dean because his pharmaceutical training while in the Navy has taught him how to advise remedies for their ills . . . likes double-breasted suits and is scrupulously neat . . . likes to dance, play golf, entertain out-of-town friends, and read good books.
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