Radio annual and television yearbook (1954)

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<► O CALIFORNIA <► <► K N X LOS ANGELES— 1922— CBS (RADIO) COLUMBIA PACIFIC Frequency: 1070 Kc Power: 50,000 Walts Owned By Columbia Bcstg. System, Inc. Operated By CBS Radio Division Business-Studio Address 6121 Sunset Blvd. Phone Number HOlIywood 9-1212 Air Time 5:25 a.m.-l:05 a.m. News Service AP, UP Representative Radio Spot Sales. CBS General Manager Williom D. Shaw Sales Promotion Mgr J. W. Frost Program Director Robert Sutton Chief Engineer Les Bowman K M Y C MARYSVILLE— 1940— MBS Frequency: 1410 Kc Powe'-: 1,000 Watts Owner-Oper. . Marysville-Yuba City Bcstrs., Inc. Business Address P. O. Box 631 Phone Number 2-2396 Air Time Full Time News Service AP Transcription Service World Representative W. S. Grant Membership NARTB, BAB President H. E. Thomas Gen.-Station Manager Joe D. Carroll Program Director W. R. Cleveland Chief Engineer Loyd McOueary K Y 0 S MERCED— 1936— MBS-DON LEE Frequency: 1480 Kc Power: 5000 Watts Owned-Operated By Merced Bcstg. Co. Business Address P. O. Box 717 Phone Number RAndolph 2-6251 Air Time Full Time News Service UP Representative W. S. Grant, McClung Membership NARTB Pres.. Gen. Mgr Mrs. Hugh McClung Station Manager Charles H. Kinsley, Jr. Commercial Manager Edward Blakesley Program Director Stan Evans Publicity Director Wilma Belloli Chief Engineer Russel Pope KBOX MODESTO— 1951 Frequency: 970 Kc Power: 1000 Watts Owned-Operated By Stanislaus County Bcstrs. Inc Address 1507 10th St. Phone Number 3-7756 News Service AP Transcription Service Lang-Worth Representative Rambeau Membership NARTB. BAB Pres.. Gen.. S?a., Comm. Mgr.. . Milton Hibdon Sales Prom. Mgr Dave Jacobs Program Director Norma Alamshau One of Los Angeles' MORE IMPORTANT Radio Stafions KOWL REACHING AND SELLING; • NEGRO MARKET (350,000) — Joe Adams (DJ.)/'Sharing Secrets'' (housewife show), news (Negro appeal). o MEXICAN AND MEXICAN AMERICAN MARKET (400,000) — ''Chico'' (Latin flavor d.j.), Elena Salinas (Spanish language family program), news (Spanish language). • PLUS Jewish and eight other language markets. 1580 kc. NOW 10,000 WATTS — the most powerful station of its kind in the United States! (See Santa Monica lisiing) 345