Radio annual (1954)

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Evidence of WLS position as a result producing medium for advertising is found in the impressive group of advertisers who, like those listed below, use the station consistently year after year. They and many others have found that listener loyalty to WLS extends to the station's advertisers — and that midwest people buy the products they hear about on WLS. Listener loyalty produces advertising results. Bristol-Myers 10 years De Kalb Agric. Assoc 17 years Allied Mills 15 years Block Drugs 10 years Campbell Cereal Co 24 years Consolidated Products 13 years Phillips Petroleum 10 years General Foods 10 years Standard Brands 8 years Pioneer Hi-Bred Corn Co 17 years Chrysler Corp 9 years Oshkosh Overall Co 17 years Procter & Gamble 17 years Carter Medicine Co 16 years Flex-0-Glass 17 years Lever Bros 9 years Hulman & Co 14 years Little Crow Milling Co 15 years Colgate-Palmolive-Peet 11 years Vick Chemical Co 15 years Murphy Products Co 22 years Grove Laboratories, Inc 11 years Sterling Drug 10 years Keystone Steel & Wire Co 22 years Metropolitan Life Ins 9 years ABC NETWORK 890 KILOCYCLES 50,000 WATTS CLEAR CHANNEL CHICAGO 7 REPRESENTED BY JOHN BLAIR & CO. 400