Radio annual (1954)

Record Details:

Title:
Radio annual
Date:
1954
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1954)
Leaf #:
0001320
Language:
English
Collection:
Year Book and Broadcasting & Recorded Sound
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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<><►<► COMMERCIAL TV PROGRAMS O <► O TITLE Roy Rogers Show SPONSOR-PRODUCT STATION General Foods Corp. NBC -TV (Crape Nuts, Post Toasties, Sugar crisp) ADVERTISING AGENCY Benton & Bowles, Inc. Saturday Nite Fights Bayuk Cigars, Inc. (Phillies, Webster cigars) ABC-TV Ellington Adv. Agency S. C. Johnson fir Son, Needham, Louis & Brorby inc. (Wax products) Saturday Night Revue Benrus Watch Co. NBC-TV Cecil & Presbrey, Inc. Griffin Manufacturing Bermingham, Castleman & Pierce, Co. Inc. (Shoe polish) Bendix Home Earl Ludgin & Co. Appliances Saturday Night Wrestling Co-operative Sponsors DuMont Search for Tomorrow Procter & Gamble Co. (joy, Spic & Span) CBS-TV The Biow Co., Inc. See It Now Aluminum Co. of America (Alcoa Aluminum products) CBS-TV Fuller fir Smith fir Ross, Inc. Sch'itz Playhouse of Stars Schlitz Brewing Co. (Beer and Ale) CBS-TV Lennen Cr Newell, Inc. Scott Music Hall Scott Paper Co. NBC-TV J. Walter Thompson Agency Shore, Dinah Show Chevrolet Motor Div., General Motors (Cars, trucks, parts, service) NBC-TV Campbell-Ewald Co. Short, Short Drama Pepsi-Cola Co. NBC -TV The Biow Co., Inc. Skelton, Red Show Pharmaceuticals, Inc. (Ceritol) CBS -TV Edward Kletter Associates, Inc. Procter & Gamble NBC-TV Benton & Bowles, Inc. (Tide) Sky King Derby Foods, Inc. (Peter Pan peanut butter) ABC -TV Needham, Louis fir Brorby Smilin' Ed McConnell Brown Shoe Co., Inc. (Buster Brown shoes) ABC -TV Leo Burnett Co., Inc. Smith. Kate Show Co-operative Sponsors (Drugs, Foods, Household Products) NBC-TV Space Patrol Ralston-Purina Co. (Rice-Chex, WheatChex, Ry-Krisp) ABC-TV Gardner Adv. Agency Speidel Show Speidel Corp. NBC -TV Sullivan, Stauffer, Colwell fir (Watch bands) Bayles, Inc. Sports Reel Gillette Safety Razor Co. NBC-TV Maxon. Inc. Sports Showcase Boyle-Midway» Inc. (Waxes and Polishes) DuMont Geyer Advertising, Inc. Sports Spot General Cigar Co. (White Owl Cigars) CBS-TV Young fir Rubicam, Inc. Strike It Rich Colgate-PalmolivePeet Co. (Soaps cosmetics' 1268 CBS-TV Wm. Esty Co.. Inc.