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TELEVISION BIBLIOGRAPHY
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/Itfdietiee Reaction to Evening Television Profirants
Erwin, Wasev & (.<». 19S1 — 31 pp.
Chicago Summer Television
by Horton. Mauksch, Lang
Opinion Researrh Onter & Univ. (llii.
19S2
pp.
Cooperative Advertising: The Way to Mahe it Pag
bv Mo>ber S. Hutchins Ronabl Press 1953 — 23S pp.
Fire Big Reasons for Getting into Daytime Television ^otv
CBS Television Network July 1951
Hoir to Increase the Effectiveness of Television Commercials
Natl. Bests. (.0, 1952 — 48 pp.
Just What Has Television Done to Recreation — Comtttunications?
Pub. bv Radio-TV Mfrs. Assn.
1952 — 16 pp.
Jlodern Radio Advertising (2nd Ed.)
by Charles H. Wolfe Funk & Wagnall
1953 — 738 pp.
A Plan for the Evaluation of Audience ^Measurement ^Methods
Natl. As>n. of Bctrs. March 1951 — 32 pp.
Profitable Advertisidig in Today's Media and MarUets
by Ben Duffy Prentice-Hall
1951 — 416 pp.
A Report on the impact of Television in a Ifiajor Metropolitan MarUet
bv Harold W. Zorbaugh &
C. Wright Mills
Puck, the Comic Weeklv
1952 — 35 pp.
Sixth Annual Television Poll
bv (iordon Levov
1953 — 32 pp.
Starch Evaluation of Television Comtnercials
by Daniel Starch & Staff 1952 — 15 pp.
Successful Radio and Television Advertising
by E. F. Seehafer & .1. W. Laenimar Mc(;raw-Hill 1951 — 574 pp.
TV Film Commercials
Pub. b 1952
American TV Society
TV Results (1953 Ed.)
Pub. bv Sponsor Services 1953 — 56 pp.
''TV Today'': Report Ml
bv Thomas E. Coffin Natl. Bcstg. Co.
1952 — 131 pp.
Tele-Census
Pub. bv Woodburv College 1949
Television Advertising and Production Handhooh
Ed. by Irving Settel & Norman Glenn Thomas Y. Crowd 1
1953 — 480 pp.
Three Years of iVett? Yorh Television 1951-53
by Dallas W. Smythe Natl. Assn. of Ed. Bcstrs. 1953 — 161 pp.
What TV is Doing to Us
by Jack Gould New York Times
1951 — 13 pp.
What's Happening to Leisure Time in Television Hotnes?
Pub. bv B, B, D & O Adv. Agy.
1951
Why Sales Cotne in Curves
Pub. bv NBC 1953 — 67 pp.
Education on the Air: Tiventy 'Second Yearbook of the Institute for Education By Radio & TV
Ed. by O. Joe Olson Ohio State Universitv 1953 — 396 pp.
Educational Televisio:ii Moves Forward: A Report of the Montclair Project
by Lawrence H. Conrad State Teachers College
1952 — 39 pp.
Educational Television Plans
RCA Engr. Prod. Dept.
1953 — 12 pp.
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