Radio annual (1954)

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<►<►<► TELEVISION BIBLIOGRAPHY <►<►<► /Itfdietiee Reaction to Evening Television Profirants Erwin, Wasev & (.<». 19S1 — 31 pp. Chicago Summer Television by Horton. Mauksch, Lang Opinion Researrh Onter & Univ. (llii. 19S2 pp. Cooperative Advertising: The Way to Mahe it Pag bv Mo>ber S. Hutchins Ronabl Press 1953 — 23S pp. Fire Big Reasons for Getting into Daytime Television ^otv CBS Television Network July 1951 Hoir to Increase the Effectiveness of Television Commercials Natl. Bests. (.0, 1952 — 48 pp. Just What Has Television Done to Recreation — Comtttunications? Pub. bv Radio-TV Mfrs. Assn. 1952 — 16 pp. Jlodern Radio Advertising (2nd Ed.) by Charles H. Wolfe Funk & Wagnall 1953 — 738 pp. A Plan for the Evaluation of Audience ^Measurement ^Methods Natl. As>n. of Bctrs. March 1951 — 32 pp. Profitable Advertisidig in Today's Media and MarUets by Ben Duffy Prentice-Hall 1951 — 416 pp. A Report on the impact of Television in a Ifiajor Metropolitan MarUet bv Harold W. Zorbaugh & C. Wright Mills Puck, the Comic Weeklv 1952 — 35 pp. Sixth Annual Television Poll bv (iordon Levov 1953 — 32 pp. Starch Evaluation of Television Comtnercials by Daniel Starch & Staff 1952 — 15 pp. Successful Radio and Television Advertising by E. F. Seehafer & .1. W. Laenimar Mc(;raw-Hill 1951 — 574 pp. TV Film Commercials Pub. b 1952 American TV Society TV Results (1953 Ed.) Pub. bv Sponsor Services 1953 — 56 pp. ''TV Today'': Report Ml bv Thomas E. Coffin Natl. Bcstg. Co. 1952 — 131 pp. Tele-Census Pub. bv Woodburv College 1949 Television Advertising and Production Handhooh Ed. by Irving Settel & Norman Glenn Thomas Y. Crowd 1 1953 — 480 pp. Three Years of iVett? Yorh Television 1951-53 by Dallas W. Smythe Natl. Assn. of Ed. Bcstrs. 1953 — 161 pp. What TV is Doing to Us by Jack Gould New York Times 1951 — 13 pp. What's Happening to Leisure Time in Television Hotnes? Pub. bv B, B, D & O Adv. Agy. 1951 Why Sales Cotne in Curves Pub. bv NBC 1953 — 67 pp. Education on the Air: Tiventy 'Second Yearbook of the Institute for Education By Radio & TV Ed. by O. Joe Olson Ohio State Universitv 1953 — 396 pp. Educational Televisio:ii Moves Forward: A Report of the Montclair Project by Lawrence H. Conrad State Teachers College 1952 — 39 pp. Educational Television Plans RCA Engr. Prod. Dept. 1953 — 12 pp. 1295