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A Bit Of Introduction
By THE EDITOR
jDJADIO DAILY, the national daily newspaper of a great industry, is happy (Jj^i to present to the radio world its first yearly edition of RADIO ANNUAL. Whether one thinks of radio as an art or as a business, it has become one of the world's greatest industries, the entertainment medium for many millions and a tremendous force for cultural and educational enlightenment. To its everlasting credit, it is the cleanest and most wholesome medium of public expression in the world. Its ramifications are many. Hundreds of its important elements dovetail in synchronic precision. Television is just over the hill. And
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'N THE pages that follow, RADIO DAILY, through RADIO ANNUAL, presents a practical and working guide to Radioland and a picture of what's what and who's who in the radio field. Statistical and informative data has been gathered from the four corners of the world. For ready reference, the volume has been broken down into three major sections: I, "Stations and Networks," the background of the industry; II, "Backstage,* which includes the studio and all elements entering into the production side of radio; III, "The Business Side," covering the important part played by the advertising agency, the station represensative and the sponsor before the program reaches the mike. Lesser but important departments include "The Literary Side," "The Legal Side," "The Cultural Side," "Television," "The Technical Side" and a comprehensive "Foreign Section."
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jD^ADIO ANNUAL has been an entire year in preparation. It has had <J\J the complete and enthusiastic cooperation of every branch of radio. To the various government departments in Washington and New York, to the Federal Communications Commission, the National Association of Broadcasters, the Federal Trade Commission, the Columbia Broadcasting System, the National Broadcasting Company, the Mutual Broadcasting System and the many others who have helped to make the accuracy and completeness *^f J S~)/7 * *v^i
of the following pages possible, the edi ^O/Ct/S/C (^^6^UuP^
tor takes this opportunity of expressing his sincere thanks and appreciation.