Radio annual (1938)

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• Tops in program sound transmission is Vertical-Cut Wide Range recording, produced only by World at Transcription Headquarters. Back of this amazing method* stand years of research by Bell Laboratories experts, the engineering genius of Western Electric Company, and the unequalled experience of World Broadcasting System in the highly specialized art of radio recording. 120 advertisers in 1937 bought more than 30,000 hours on 485 stations to broadcast their World recorded programs. As of February 1, 1938, over 450 stations (437 in U. S. and Canada) had installed special equipment to broadcast World's VerticalCut programs. Transcriptions represent only a small percentage of total campaign costs, yet they may affect the value of every radio dollar you spend. Protect your advertising investment all the way — insist on Vertical-Cut Wide Range recording. • • • *Hearing is believing! An audition at any World office, or any World-affiliated station, will prove to you there's nothing else on the air to equal the beauty and reality of Vertical-Cut recording and reproduction. WORLD BROADCASTING SYSTEM ATLANTA • CHICAGO • NEW YORK HOLLYWOOD • SAN FRANCISCO • WASHINGTON