Radio annual (1938)

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The SAGE of Westminster FIRST CHOICE OF LOCAL ■MH'HlUkTO ► The shrewd merchant of Westminster Street (the principal business thoroughfare of Providence) like other local advertisers, uses the radio station he knows to be FIRST. WPRO has more local advertisers than any other Providence station. y y Double-Checked by The SAGE of Surveus LEADING IN NATIONAL AUDIENCE ► The local advertiser is right. Both prominent national audience surveys, which serve to guide national advertisers, indicate the WPRO audience leadership in the Providence area. WPRO in Providence Basic Columbia Broadcasting System Station 630 Kilocycles Cherry and Webb Broadcasting Company . . . National Representatives: Paul H. Raymer Co., New York, Chicago, Detroit, San Francisco. 18