Radio annual (1938)

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Let9s look at the "One day back in 1931, when radio was a good deal younger, an NBC engineer named ED STRONG, who was working with me on one of our productions, suggested the idea of recording programs off the air for the purposes of checking and study. I'm afraid I wasn't very enthusiastic, because the only available records at that time were pretty useless when it came to proving anything about the show as it came over the air. Today, every program that is taken off the air for Batten, Barton, Durstine & Osborn is recorded by ED STRONG. We have found these recordings invaluable in perfecting details of our production and in giving us a clear morning-after view of each radio performance." Roy S. Durstine President — Batten, Barton, Durstine & Osborn "I believe you were the pioneer in the field of taking broadcasts off the air and doing so intelligently and scientifically. I know you have never spared any expense in your effort to secure the finest in recording machines and materials. After six long years of friendship and association, it gives me much pleasure to congratulate you on your rapid strides towards even more perfect recordings of our broadcasts. It has been a pleasure to associate with you. If at any time I can be of assistance to you, please do not hesitate to call on me." Rudy \ iiliee "We have had records made by several companies over a period of a year, and I believe you should know that yours have been far superior. So often records will stand only two or three playings. Not so with yours. Your records, under repeated playings, preserve their original fine quality. In all cases the results have been excellent. Because of these facts, plus your reasonable prices, you may be sure that any future recording orders required by RADIO GUIDE will be placed with you." Wilson Brown Eastern Editor Radio Guide Thanks Gentlemen! And to you other people who use recordings: phone us a request for a sample transcription of your show. It will cost you nothing to prove to yourself you can now buy the finest recording available for no more than you may be paying for inferior quality. EDWIN STRONG Inc. 3448— 75th St. Jackson Heights, N. Y. Telephone: NEwtown 9-3232 30