Radio annual (1938)

Record Details:

Title:
Radio annual
Date:
1938
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1938)
Leaf #:
00047
Language:
English
Collection:
Year Book and Broadcasting & Recorded Sound
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
April 18, 2024
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RADIO FACTS and FIGURES There were 723 licensed broadcasting stations in the U. S. at the beginning of 1938; also 20 licensed experimental television stations. Number of network stations as of Feb. 1, 1938 were: NBC, 143; CBS, 115; Mutual, 76. • Out of some 31,500,000 American families, more than 25,000,000 have radio sets; 4,500,000 homes have two or three sets, and there are in excess of 5,000,000 radioequipped autos. • Radio time sales in 1937 exceeded $125,000,000, compared with $108,000,000 in 1936; national network billings accounted for about 55 per cent of the amount. Approximately $500,000,000 was spent by the public in purchasing 8,000,000 radio receiving sets in 1937, against 8,248,755 sets sold in 1936, when the all-time record was set. Amount spent on radio talent in the past year is roughly estimated at $45,000,000. • A survey by the magazine Fortune on favorite pastimes gave radio first place with 18.3 per cent; movies, 17.3 per cent; magazines-books, 13.8 per cent; hunting-fishing, 11 per cent; watching sporting events, 10.4 per cent; newspapers, 7.1 per cent. The average home radio set is in use a total of four hours daily. Music averages about 62 per cent of total program hours on U. S. stations. The 718-ft. KDKA antenna at Saxonburg, Pa., is the highest welded structure in the world. Radio sets are replaced every three years, on an average. 39