We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
much of sustaining time is wasted on indifferent music, but the general character of sustaining programs is constantly improving when judged by educational standards.
COMMERCIAL ENTERTAINMENT
The third obvious educational aspect of the radio is the effect on the public mind of commercial entertainment. Responsibility here lies chiefly with the sponsors. No one has authority to demand that they make greater use of their tremendous educational opportunity. There is some hope, however, that competition for favorable attention and a realization that stupid repetitious plugging, bad taste, and dreary inartistic fooling disgust people, will lead the advertisers themselves to offer better entertainment. Education itself can have entertainment value. In this field we are still lost in speculations and the way out is not yet clear.
EDUCATIONAL CONSULTANTS
Since the larger networks are now seeking advice from professional educators and even some of the program-making advertising agencies are putting educational consultants on the staff, it is evident that the broadcasters want help. In the meantime, the relations between education and enter
tainment are being carefully worked out in the various college workshops and by some of the stations that are controlled by the colleges. Important contributions are being made by the United States Office of Education and by national committees and conferences. Gradually the educators, with their highly developed sense of responsibility for cultural and intellectual values, are being brought closer to the broadcasters who have their own professional skills and their intimate knowledge of devices and effects.
RADIO AND THE FUTURE
In this country we appear to be committed to a radio system largely supported by commerce. This has both handicaps and advantages. But our newspapers and magazines are also supported by commerce and that has not prevented them from being a major element in our cultural life. The radio will partly reflect and partly control the development of American life for the next few generations. If we do not realize its full possibilities, it will be because the general public is not fully aroused to all that it might do. The broadcasting industry, all educational institutions, and all public spirited citizens share responsibility for the future.
66