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A SUMMATION OF THE VIEWS OF CRITICAL AMERICA, FROM THE FIRST ANNUAL RADIO DAILY FORUM
AN analytical and statistical digest of the first annual Critics' Forum, conducted by THE RADIO DAILY. The consensus of critical opinion reflects the varied viewpoints of the reviewers, editors and columnists on representative American newspapers, both large and small, who were invited to participate.
QUESTION No. 1 Is radio entertainment progressing, going backward or standing still?
FIFTY-FIVE per cent of the critics believed that radio entertainment was progressing, 5 per cent were of the opinion that it was moving backward and 40 per cent believed that it was standing still. Dominant thought among those that agreed that radio was moving forward was the expression that programs were improving and the radio audiences becoming more critical.
QUESTION No. 2 How can news periods be improved?
THE majority of the critics agreed that in order to improve the news periods there must be less editorializing and more straight news; assign news programs to experienced newspapermen; better delivery — slower tempo and less shouting; better editing; fewer periods and less repetition.
QUESTION No. 3 Are the number of educational and cultural programs sufficient?
BY a percentage vote of 71 to 29, the radio editors and critics of the country declare that there is a plentitude of educational and cultural programs on the air at the present time. Chief comment from many was that educational matter on the air lacked showmanship due to poor presentation.
QUESTION No. 4
Are you prejudiced against a program because it is transcribed, regardless of entertainment value?
THE prejudice against transcribed programs is gradually disappearing, due chiefly to better quality transcriptions, especially those of a musical nature. Voting in RADIO DAILY'S first annual Forum showed 58 per cent prejudiced and 42 per cent on the negative side.
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