Radio annual (1938)

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DISCOVER THE ITALIAN MARKET AND YOU WILL FIND A BILLION DOLLAR MARKET HE ITALIAN MARKET concentrated one hundred miles around the city of New York is a billion dollar market, with its own buying habits, its own wholesale and retail outlets and its own advertising mediums. There are 2,300,000 Italo-Americans living and prospering in New York, New Jersey, Connecticut, Pennsylvania and Delaware. We reach this market every hour of the day and every day of the year through WOV, WBIL, and WPEN, broadcasting programs especially designed and produced to entertain and sell the Italo-American listeners. We have done so for the past five years coming to the conclusion that the only way to sell the Italian Market is the Italian way. We will be glad to place at your disposal, with no obligation on your part, whatever knowledge we possess of the Italian Market of America. INTERNATIONAL BROADCASTING CORP., 132 W. 43rd St., N«w York, T.I. BRryant 9-6080 WPEN* WOV* WBIL PHILADELPHIA, IOOO Wattt NEW YORK, IOOO Watt. NEW YORK, 5000 WaUi 84