Radio annual (1938)

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QUESTION No. 5 Can small unaffiliated local stations successfully buck network shows, and how? CRITICS agreed that small independent stations have little chance of bucking networks which have greater resources in both facilities and talent. Principal suggestions advanced included: Localizing scheduled like local newspapers instead of aping networks; play up events, speakers, news and talent of local interest; use less recorded material. QUESTION No. 6 Should radio be (1) government controlled, (2) government regulated, (3) government censored? WITH very little qualifying comment, radio critics expressed themselves overwhelmingly opposed to either control or censorship of radio by the government. The FCC was approved by a good majority. Results showed 91 per cent opposed to government control and 9 per cent in favor; 70 per cent in favor of government regulation and 30 per cent opposed; 92 per cent opposed to government censorship and 8 per cent favoring censorship. QUESTION No. 7 What types of programs do you like best? Program Points 1. Variety 786 2. Drama 514 3. Symphony 494 4. Dance Bands 310 5. Commentators 294 6. Sportscasts 274 7. Novelty 198 8. Forums 153 9. Comedy 130 10 Familiar Music (Popular and Classical) 90 85