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Radio Broadcast
The departure of the opera company left the Westinghouse company in a quandary. By broadcasting the music of Miss Garden's organization, KYW had established a radio audience of thousands. That audience wasn't going to wait ten months for another opera season; it wanted entertainment without delay. Undeniably it was KYW's move.
A musical director and a staff of performers were engaged. The newspapers, by now awake to the fact that radio was claiming as much public interest as baseball and divorce, offered cooperation. And when the curtain fell on the last operatic performance of the winter, KYW was ready with an all-day broadcasting programme. Twelve-hour service has been given daily ever since, and will be maintained.
The beginning is at 9:25 A.M., Chicago daylight saving time, when the opening market quotations of the Chicago Board of Trade are broadcasted by means of a straight connection between a phone booth in the pit and the KYW set. At half-hour intervals thereafter the fluc
tuations of the market are reported to radio users until,, at 1 120 P.M., the closing report is available.
This grain market service has proved itself of the greatest value to farmers throughout the Middle West. It has done much to bring the grower and the dealer into harmony. Thanks to his radiophone, the wheat grower in the remotest prairie is on an equal footing with the speculator in Chicago. He would be in no better position were he at La Salle street and Jackson Boulevard, watching the bidding and selling in the world's greatest grain market. He is enabled by radio to sell at the most opportune moment, and his suspicion of grain dealers is abating as his confidence grows.
Livestock quotations are broadcasted, too, through an arrangement with the stockyards. Stockmen all through the West get news of receipts and sales and prospects immediately.
The first general news report of the day goes out at 2:15 P.M., with the livestock market reports. Important happenings the world over
TRANSMITTING MARKET QUOTATIONS From the Chicago Board of Trade through a microphone to Westinghouse station KYW, operating the latter automatically