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Radio Has Gripped Chicago
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TICKER QUOTATIONS OF THE CHICAGO BOARD OF TRADE
Posted here, and the radio operator is in a position to note every price change promptly
are bulletined, often before they are in print. Forty-five minutes later the lineups for every American and National league baseball gameare sent into the air, to be followed at intervals of thirty minutes by bulletins of the progress of each game. If Babe Ruth or Ken Williams slams out a home run in New York or St. Louis, the radio bleachers get the word in less than half an hour. And the wallop which gave Georges Carpentier his recent victory over Kid Lewis in London was reported in Chicago homes and on Oklahoma farms almost before the cheering had stopped around the ring.
At 4:15 KYW's huge audience gets another batch of news about happenings generally, the grain and livestock markets, and the stock quotations. This report is followed at 6:30 by financial and baseball finals, and the radiophoners can knock off for chow.
The children come in for their share of the programme at 7:15, when a bedtime story is sent out. Just as soon as the story has been told and the children have been tucked into bed, father and the boys are given a concise summary of the sports news of the day, with particular emphasis on baseball.
Then the real entertainment begins. KYW has tried to keep its evening musical progammes up to the standard set by the opera company
in the first months of Chicago broadcasting. To do so is good business. Audiences can't be held with second-rate stuff. Not all of the entertainment is on the artistic level of the opera of course. The radio audience is heterogeneous. To send out nothing but highbrow music would be to discourage many listeners. But nothing amateurish is permitted. Jazz is mixed with the classic, but it must be accomplished jazz, and there must not be too much of it.
A programme chosen at random from the summer schedule of KYW will indicate the sort of entertainment given to the station's clientele.
This is what radio fans in the Chicago broadcast zone heard on August i5th:
8:00 P. M.— Musical by Ethel S. Wilson, soprano; Herman Salzman, baritone; Rosalyn Salzman, accompanist; Bernard W. Wienbroer, 'cellist; Isadore Witte, pianist. "Pale Moon." Logan, and " Rose in Bud," Forster; "Berceuse," from "Jocelyn," Godard, and "Romance," Kronold; "Toreador Song" from "Carmen," Bizet, and "The Little Irish Girl," Lohr; "Sonata Pathetique," Beethoven, and "Prelude in B Minor." Chopin; "Sunrise and You," Penn, and "One Fine Day," from "Madama Butterfly," Puccini; "Traumerei," Schumann,