Radio broadcast .. (1922-30)

venience in loading or unloading. The second important point is appearance and advertising value. In addition to being smart in appearance, this type of car offers an ideal place to display the name and trademark of the dealer. Thirdly, there is the matter of economy. These cars cost about $600 and are economical to run. Their bodies are weather-proof and lock more securely than does the body on the average light de- livery truck. Many dealers are content with any car, as long as it pos- sesses four wheels and the ability to run when supplied with gasoline and a driver. Some thought expended on the value of a neat and economical delivery car should result in definite improvement in the status of dealers in their communities. Good looking delivery trucks are directly connected with increases in business. — ALBERT R. HODGES, Providence, R. I. Novel Window Display My window was filled with old Atwater-Kent radio sets and a large banner across it carried this legend: "No orphans in this line." The oddity of the wording on the banner and the variety of the sets shown attracted much attention from passers-by and showed a comfortable increase in sales at the store of the new Atwater-Kent set. It is believed that this idea is genuinely novel. — FRANK MULDOON, Freehold, N. J. Building a Prospect List on New Sales We mail an attractive card to each of our present custom- ers, bearing the headline "How to Keep Your Radio in Per- fect Condition Without Cost." Copy on the card goes on to explain the offer which is: for every prospect name furnished by the customer which results in a bona fide sale, the Have You a Pet Sales Idea? These pages will be a regular feature of Radio Broadcast where we shall present ideas, both b g and little, which are of proved service to dealers. If you have a pet sales idea, a stunt that produced results for you, tell us about it. Radio Broadcast will pay $5 for each contribution used. A letter will describe the idea, a rough pencil sketch or photograph will help illustrate it and we shall do the rest. If you have a pet sales idea, send it in. Address Merchandising Editor, Radio Broadcast, Garden City, New York. customer receives credit for $5.00 which can be used in the purchase of tubes, accessories, or in payment for service. Many sales of new sets have resulted from returns of these cards. —BOOKER'S Music HOUSE, Lebanon, Pa. Dramatizing the Uselessness of the Battery Set Dealers in the San Francisco area cooperated in a positive sales idea on a negative subject — trade-ins. Two thousand battery sets were collected and burned outside the City Hall in San Francisco. The lire was held on August 17th, the open- ing day of the Pacific Radio Exposition. A few of the best sets were donated to poor families, but all others were burned. Dealers worked together in telling the public that the sets were out of date and possessed no trade-in value. Selling the Farmer — At the Right Time Dealers in Iowa equipped their cars with a battery radio set and visited centers of threshing activities. The visits of the dealers were timed at the noon hour when the threshers had time to stop and listen to broadcasting, when they were in the mood to relax and hear 1929 radio reception. Farmers who too often say they are too busy to talk are overcome by visits at this time and dealers in the Des Moines area reported many new prospects lined up by this method. • OCTOBER 1929 • 331