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RADIO BROADCAST ADVERTISER. THtiE INTEltt>TIN^ TUBE TESTS ARE FEATURED IN ARCTUattt 'SATURDAY EVENING POST ADVERTISING There's no question about Arcturus* 7-second action when your customer holds the watch. A two-minute demonstration of Arcturus' clear, humless tone is more convincing than a twenty- minute sales talk. t? 1 19 20 21 22 23 \4 1 26 7 28 mm A NEW IDEA Arcturus Tubes hold the world's record for long life because they withstand the line surge that burns out other tubes. Show your customers that Arcturus Tubes easily withstand 75 % more current than they are de- signed for. IN SELLING TUBES THAT MEANS MORE PROFITS FOR EVERY ARCTURUS DEALER THE more Arcturus Tubes you sell, the better for your business. And the best way to sell these superior tubes is to demonstrate their many good points. Our National Advertising Campaign, beginning with a half page in the October 26th Saturday Evening Post, tells radio set owners to make sure of tube performance before they buy tubes. We tell them what points to check, and how to check them. And Arcturus Dealers will be glad to make these tests, because Arcturus performance measures up to the highest standards at every point. These photographs, reproduced from our Saturday Evening Post advertising, illustrate three easy tube tests that clinch sales. Show your customers what Arcturus Blue Tubes can do, and watch your tube sales jump. When your Arcturus sales go up your customers get better reception and your service overhead goes down. Try selling Arcturus Blue A-C Tubes this way, and see what happens to your tube and set sales. ARCTURUS RADIO TUBE COMPANY Newark, N. J. BLU TUBES 10 NOVEMBER 1929