Radio broadcast .. (1922-30)

TESTED SALES IDEAS A Method of Securing New Prospects Operating in Minneapolis, where competition in radio is keen, we have enlisted the services of our present customers to secure new prospects. We have distributed to our entire clientele an elaborate premium book, with which goes a letter pointing out that our increased sales volume has come directly from the customers who recommend us and our product to their friends. The book shows a large variety of premiums, including electric clocks, heaters, bridge lamps, tables, and smoking stands, and explains that these articles can be ob- tained without charge. All our customer has to do is inform us of any of his friends who are considering the purchase of a set. If we sell the prospect within thirty days after the lead, our customer can choose any of the premiums listed as his reward. This plan is bringing in excellent results in sales and is proving a splendid good-will builder. JOHNSON BROTHERS, Minneapolis, Minn. The Gas Station is a Prospect Our territory has more than the usual number of roadside gasoline filling stations and we decided to make calls on all of them to see whether or not they were equipped with radio sets. Our survey disclosed that out of 30 filling stations, only twelve had sets. Five of the stations "had been looking around " preparatory to buying a set while the other thirteen were real prospects. It did not take us quite one working day to call on all the filling stations and to talk to the owner. Re- peat calls on the thirteen prospects and the five who were considering buying a set brought us a total of ten sales. We sold two of the five who had been looking around and lost three to another dealer who had shown his line. Gross sales, however, were $1575.00 for a few days' work. OSCAR BLONDON A Novel Sales Stunt C. B. Larson, a radio dealer in Virginia, Minnesota, re- cently inaugurated a brand new "stunt" along sales promo- tion lines —a slant that probably has never been touched. Proceeding from the idea that more and more people are be- coming interested in the stock market, due to its rather start- ling activity during the past year, Mr. Larson conceived the idea of having his bookkeeper take the stock reports over the radio at morning, noon and closing time and paste the re- ports in the window immediately. In addition his advertising has carried announcements of the novel service. Mr. Larson says that it has kept his window in the public's attention and that his radio sales show very definitely its These Pages Will Serve Each Month as a Clearing House for Merchandising Ideas of Proved Value Which Are Presented in a Concise Form. This New Department is one Which Every Dealer Will Find of Definite Value vaiue as an attraction and bus- iness getter. Persuasive Display Meier Wolf and Sons, the prin- cipal furniture store in Mason City, la., recently celebrated the opening of their radio depart- ment. To bring this department to the immediate attention of the entire city, they arranged a cam- paign which tied in with the building feature which is being conducted by many large news- papers throughout the country, the model home. A series of displays, each repre- senting an average dwelling was constructed along one side of the store. And in each living room, a radio was displayed prominently. An Automobile as a Radio Sales Builder An automobile rigged up with a battery set and loud speaker together with a double-sided sign, extending from one end of the top of the car to the other has been responsible for a large share of the A-K sales of a South Haven, Mich, dealer. He says: "When I decided to press my car into active sales-promotion efforts, I knew that the set se- lected had to be a reliable per- former, the arrangement had to be neat, and the sign had to 20 NOVEMBER 1929