Radio broadcast .. (1922-30)

$5.OO FOR YOUR PET SALES IDEA patients. There are always a number of convalescents who would enjoy radio entertainment. You will find you can do a lot of business at $1.50 a day per set. Your trade-in sets working for you at this rate will soon pay for themselves. Try This Stunt In Your City THE GARDNER RADIO SALES, Kendallville, Ind., dealer in Bosch screen-grid radio, recently sponsored a novel publicity stunt which aroused much interest there. When the circus came to town a few weeks ago, officials of the firm obtained the use of a large elephant (not a white one). The Gardner Radio Sales featured Bosch screen-grid radio on a banner which was placed around the pachyderm and thus paraded through the city streets. Sell a Set to Your Doctor SELL A SET to every professional man or woman in your community. Have you ever wondered, as you sat and waited in the reception rooms of your attorney, your physician, or your dentist, why time hung so heavily on your hands? Think of the times you have sat and twiddled your thumbs while you shifted your eyes from the floor to the wall and then to the faces of other "clients" or "patients." Here's the idea. Sell a receiver for use in these reception rooms. Show how it will keep clients and patients in a cheerful mood. In many cases the idea will appeal and you have created a new outlet for business. We suggest that you offer to make a trial installation in your doctor's reception room to-day. Making Outside Salesmen Pay I HAVE SELECTED a line of merchandise—Atwater Kent— that is nationally advertised. There is less sales resistance to it, and I'm not obliged to spend half of my selling time in trying to convince customers that it is just as good as some other radio. I am not afraid of using newspaper space because I believe the newspaper is better than many other forms of advertising. I run good-sized copy twice every week during the heavy part of the season and my ads bring results. If I can't sell a customer in the store, I always get his name and give it over to an outside salesman. I have two high-class salesmen who follow store leads. These men have a regular territory and keep an accurate card record on their calls. Sometimes a card will have 15 notations before the sale. Persistency! I know my outside salesmen are responsible for two thirds These pages are a regular feature of Radio Broadcast where we present ideas, both big and little, which are of proved service to dealers. If you have a pet sales idea, a stunt that produced results for you, tell us about it. Radio Broadcast will pay $5 for each contribution used. A letter will describe the idea, a rough pencil sketch or photograph will help illustrate it and we shall do the rest. If you have a pet sales idea, send it in. Address Merchandising Editor, Radio Broadcast, Garden City, New York. of my business and I pay them an attractive commission. Good sales- men earn good money with me. — WESLEY F. EWINGER, John Ewinger Company, Burl- ing, Iowa. Increasing Service Efficiency WHENEVER WE go On 3 S6r- vice or repair call we make it a point to suggest to the owner the purchase of various accessories that may be advan- tageously employed with his re- ceiver. We also point out that we will gladly demonstrate any ac- cessories without cost. As our minimum service charge is $2, and as the average service call takes no longer than about fifteen minutes we find that it pays us to have the serviceman spend the balance of the hour that is fully paid for by the service fee in an attempt to sell the customer whatever accessories he or she can use to good advantage. In this manner even if we do not make a sale we have the customer himself pay for the tune spent for demonstration purposes; this eliminates unpaid for tune and fifty per cent, of all attempts result in sales of accessories. — BORIS S. NAIMAHK, The Riverside Auto Supply & Radio Company, New York, N. Y. • DECEMBER 1929 • 81