Radio daily (Feb-Mar 1937)

18 RADIO DAILY Tuesday, February 9. 1937 Would Tax Stations As Public Utilities Denver — A bill has been introduced in the Colorado State legislature that, if passed, would make radio stations public utilities and place them under the jurisdiction of the state tax commission for taxing purposes. Bill Asks Tax On Sets Salem, Ore. — A tax of $5 on each radio receiving set in the State of Oregon, is provided in a bill which has been placed in the hopper at the present Oregon legislature. Revenues from the tax would be used for old-age assistance. The bill is similar to the one now pending before the Maryland legislature. The first year's tax would be paid by radio retailers and thereafter by the owners of radios. Newspaper Chain Plans Two New Stations in Ohio # Showmanship # # Salem, O. — Ohio Broadcasting Co. has filed application with F. C. C. at Washington for permission to establish radio stations at Salem and East Liverpool. The Brush -Moore Newspapers, Inc., own all the stock in the Ohio Broadcasting Co., it was said. The new broadcasting company seeks to operate a 250-watt station at Salem and a 500-watt station at East Liverpool. Air Shows at Breakfast KYW in Philly airing two breakfast time shows which are accounting for 58.1% of the station's total mail. Fifteen minute program tagged "The Happy Clarks" hits the air 7: 15 a.m. and features a trio of gospel singers. Though a sustainer, program has, from time to time offered printed pamphlets of the various books from the Bible, sometimes combining a number of them in form of a miniature book. Philadelphia, noted as city intensely interested in programs of a religious nature, gives consistently high written praise to Clarks. Program drew 1,851 responses over a thirty-five day period. "The Magic Musical Clock", other six-a-weeker, reaches the air at 8 a.m. and continues for one full hour. Sponsored by a soap maker, program employs staff announcer to mcee the show, interspersing time signal, weather reports and some news and nonsense among the recorded tunes. Sponsor recently offered carving set to listeners sending in evidence of a purchase of product together with twenty-five cents. Program set a new station all-time high when 4,293 box tops and coins were received. at 5:30 P.M. For the past month has stretched Friday show to half hour and presented special operettas for children. Recently sponsors announced that any teacher, playground instructor or child welfare organization sending in evidence of purchases of two boxes of product together witii ten cents in coin would receive complete script, musical score and settings of Friday show. Choice of any Friday script offered. Returns at an unusual high considering applicants are limited. Gab Boosts Sales Charles T. Heibron Shoe Co. recently enlarged advertising budget to include radio. Now broadcasting a fifteen-minute three-a-weeker over the Iowa Network. Program consists of dramatizations of conversations overheard in their store. Stunt being to show that a satisfied customer can ad-lib a better sales talk than a script writer can turn out. Sponsor, well satisfied with show, claims sales jumping weekly since company hit the ether. Singing Lady's Idea TRENE WICKER airing fifteen minX ute program tagged "Singing Lady" five times weekly over the NBC net Philadelphia listeners getting mild doses of institutional radio plugs, but don't know it. WFIL has contest tie-in with "Classified News of the Air" show airing four times daily including spots and platters, giving a Ewing Branching Out In Gulf Radio Field New Orleans — P. K. Ewing, executive of WDSU here, confirms purchase of WGCN at Gulfport, Miss., and plans to erect a station between Greenwood and Grenada, Miss. He denied he would sever his connection with WDSU, but said his son, F. C. Ewing. would operate the Gulfport property. The Grenada project, a 250-watter, will be the first station in North Mississippi. WGCN covers the crowded Gulfcoast recreation region and will have a construction program which will place transmitters between Gulfport and Biloxi with studios in both locations. Sinclair Starts April 7 Sinclair Refining Co., New York tgas and oil) will start its CBS program on April 7 over 59 stations as far west as Salt Lake City. Talent line-up still unannounced. Federal Advertising Agency, Inc., New York, is advertising counsel. single key word each broadcasting day. Add words together and message tells that radio advertising is the greatest media in the world. Listeners offered free ducats to movie houses weekly for the best 100 sentences submitted to station. Pix houses getting cuffo plugs in exchange for the passes. From From "Ready, Willing and Able" "Sing Me a Love Song" Too Marvelous for Words Summer Night Just a Quiet Evening Sentimental and Melancholy The Little House That Love Built From Your Eyes Have Told Me So "Gold Diggers of 1937" With Plenty of Money And You Warren and Dubin's new rhythm song from "San Quentin" (Gold Diggers Lullaby) Let's Put Our Heads Together How Could You (Break My Heart) Cafe Continental That popular song they're all singing Vienna Dreams (European Hit) When Old Friends Meet Again Gee! But You're Swell Trouble Don't Like Music Fifty Second Street HARMS INC. REMICK MUSIC CORP. RCA BUILDING 1250 SIXTH AVENUE RCA BUILDING NEW YORK CITY 1250 SIXTH AVENUE NEW YORK CITY CHARLIE WARREN, Prof. Mgr. MACK GOLDMAN, Prof. Mgr. Love — What Are You Doing to My Heart Tango fox trot Close to Me America's Big Waltz Hit T. B. HARMS CO. 1250 SIXTH AVENUE HARMS RCA BUILDING MACK GOLDMAN, Prof. Mgr. NEW YORK CITY When My Dream Boat Comes Home The Sensational Ballad My Little Buckaroo From "Cherokee Strip" M. WITMARK & SONS RCA BUILDING 1250 SIXTH AVENUE NEW YORK CITY CHARLIE WARREN, Prof. Mgr.